Sales and Marketing Management
JUNE 7, 2012
Issue Date: 2012-05-01. Teaser: Consumer marketing will always be at the bleeding edge — the first to integrate social networks, build mobile applications and create gaming into their campaigns. Fundamentally, we’re all consumers so adapting proven consumer tactics can bring new life to B2B.
The Pipeline
JANUARY 17, 2012
RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Top 25 Sales Influencers for 2012. B2B sales is not different, the good folks over at OpenView Labs , have put together a list of Top 25 Sales Influencers for 2012. Selling to Consumers. Sign up for our Email Newsletter.
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Sales and Marketing Management
JUNE 27, 2019
In 2012, Sucharita Mulpuru, a Forrester analyst, said Amazon’s conversion to sales of on-site recommendations could be as high as 60% - and these algorithms have only become more sophisticated over the past seven years. Predicting consumer trends for goods with short buying cycles.
Sales and Marketing Management
MAY 27, 2012
Issue Date: 2012-05-01. " has been making the rounds in marketing circles for a few years now, but most of the attention and discussion has been focused on how consumer goods manufacturers and service providers are using social media to interact with customers and build brand. Author: Paul Nolan. read more
Sales and Marketing Management
JULY 22, 2012
Issue Date: 2012-07-01. Teaser: The use of customer data to improve target marketing has gone to a new level in consumer marketing. The use of customer data to improve target marketing has gone to a new level in consumer marketing. Author: Paul Nolan. What's happening in this area on the B2B side?
The ROI Guy
JANUARY 9, 2012
For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth.
Zoominfo
MARCH 27, 2018
56% of consumers have used their mobile device to research products at home with 38% having used their mobile device to check inventory availability while on their way to a store and 34% who have used their mobile device to research products while in a store ( source ). 75% consumers expect a consistent experience wherever they engage (e.g.,
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