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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Happy Friday!

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78 Customer Engagement Statistics

Zoominfo

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel ( source ).

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44 Important Marketing Productivity Statistics

Zoominfo

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

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Bay Area's Top Digital Marketing Agencies in San Francisco

SocialSellinator

Table of Content List of the Top San Francisco Full-Service Digital Agencies Overview of the Bay Area as a hub for digital marketing Is It Worth Using a Marketing Agency? What Can a Marketing Agency Do for Me? What are the digital marketing services offered by the top marketing agencies?

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Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)

Alice Heiman

In this episode of Sales Talk for CEOs, Amy talks about what it takes to become a trailblazer in a new market, including the role of passion, storytelling, networking, and referrals. If you’re a CEO entering a new market (or innovating in an old one!), Watch the podcast below or on our YouTube channel. you’ll want to listen in.

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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

The top fear of HR leaders for 2012 was finding or developing leaders. Our 2012 sales leader research finds it is still a big fear for 2013. If your company uses channel partners, Channel Management is a needed skill. Integrating with Marketing functions. The average tenure of a Sales VP is 19 months!

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Smarter Commerce Grows Sales and Customer Loyalty

Score More Sales

Can you honestly say you have OPTIMAL results in your retail transactions as a consumer? Recently I spoke to Ron Kline, Director of Marketing for IBM’s Midmarket Division. How to deal with all the many channels of communication and distribution. There is no more mass marketing. You can download IBM’s Global CMO Study.

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