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How AI Can Accelerate Sales and Bridge the Marketing Gap

Sales and Marketing Management

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first.

Marketing 274
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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

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Gartner’s IT Spending Forecast Heats Up For Summer

The ROI Guy

The better forecast was boosted by enterprise spending on public cloud services, projected to more than double over the next four years, from $109 billion in 2012 to $207 billion by 2016. Public cloud spending grew 20% in 2012, up from $91 billion just last year. growth in 2012, and continued underperformance comparatively into 2013.

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Bay Area's Top Digital Marketing Agencies in San Francisco

SocialSellinator

Table of Content List of the Top San Francisco Full-Service Digital Agencies Overview of the Bay Area as a hub for digital marketing Is It Worth Using a Marketing Agency? What Can a Marketing Agency Do for Me? What are the digital marketing services offered by the top marketing agencies?

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The Sales Methodology Blueprint: How To Choose The Right One For Your Business

Sales Hacker

The methodology you choose also needs to fit your customers and your market, so it’s crucial to choose the right one! The book claimed that challenger-type sellers are the most successful group, especially in the B2B enterprise market. Articulate the value or economic benefit of the solution in terms of ROI. Hard workers.

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Showpad Video Enhances Customer Relationships for the Modern Seller

Showpad

At Showpad, we have a specific year in mind: 2012. In 2012, FaceTime was added as a feature for all cellular iOS devices, and suddenly we were living in a world full of instant, effortless video communication. The market is flooded with video recording tools and platforms, and they all boast their own suite of game-changing features.

Video 52
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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

Pointclear

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele.