Sales Training Connection

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Storytelling – another best practice for sales success

Sales Training Connection

That said, here are the 8 best tips for storytelling we introduced in that earlier post : Focus on the prospect – tell stories that relate to solutions that address the customers needs. Leave the jargon at home – translate the story into language familiar and relevant to the prospect. ©2012 Sales Horizons, LLC.

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Selling – go where the money is

Sales Training Connection

Being able to relate past successes related to high-value customers that resemble your prospective customer is an extremely powerful sales technique. ©2012 Sales Horizons, LLC. Success Stories. Reps require help developing the skills to tell those stories. Buying Signals.

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Six traps between you and sales success

Sales Training Connection

Getting an appointment with a prospective customer is a necessary first step for sales success – but it’s only the first part of the challenge. Out of concern for losing a sales opportunity – especially with a new customer – sales people sometimes try to please the prospect by providing an early price concession. Pre-Call Planning.

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Medical sales – A new sales environment as more physicians become hospital employees

Sales Training Connection

physicians are now employed by hospitals or integrated delivery systems , a trend fueled by the creation of accountable care organizations (ACOs) and the prospect of more risk-based payment approaches. ©2012 Sales Horizons, LLC. More than half of practicing U.S.

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Asking for referrals – 5 sales best practices

Sales Training Connection

While the managers noted that some prospects come from corporate marketing campaigns, several remarked their sales people were not personally doing a good job developing referrals and they needed to. ©2012 Sales Horizons, LLC. We were recently talking with some sales managers about helping their teams build their book of business.

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Sales rep’s nightmare – selling the solution and losing the sale

Sales Training Connection

The author noted: “in today’s risk-averse environment when you are selling a major solution you – need to conduct two sales: the first involves persuading the prospect that they cannot afford not to address the issue. ©2012 Sales Horizons, LLC. This nightmare was well analyzed in an article we recently came across by Bob Apollo.

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Customers no longer only learn about you from your sales reps

Sales Training Connection

As reported in a strategy+business article – in 2012, 70% of consumers surveyed by Nielsen indicated that they trusted online reviews—which represented an increase of 15% in four years. The salesperson isn’t the only one introducing prospects to your products and services. We doubt the number has decreased in the last two years.