Remove 2013 Remove Advertising Remove Buyer Remove Sales
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When Was Sales Not Social?

Score More Sales

Today, I''m pleased to share the amazing topper donated by Jonathan Farrington of Top Sales World. We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. Sellers and sales organizations, like most everyone, often see change as hard.

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Let your buyer know the risk – but do it the right way

Selling Essentials RapidLearning Center

For you, the salesperson, risks like these raise a question: What do I tell my buyer about them? But there must be a way to disclose risk that won’t hurt my chances of making the sale. Fortunately, there is, and a study on buyer behavior and risk disclosure reveals it. They’re not hiding anything,” buyers thought.

Buyer 59
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6 Reasons Why Blogs Produce More Leads

SBI Growth

I hear from sales and marketing leaders on a regular basis that they need more leads. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. Buyers have simply shut off the traditional world of marketing. The buyer has changed the way he or she buys.

Lead Rank 306
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Marketing, Are You In or Out?

SBI Growth

Marketing inside-out versus Marketing outside-in should be common terms and concepts for B2B marketing and sales organizations. A marketing outside-in approach starts with the buyer and stays focused on the buyer. We know that marketing’s mission is to facilitate the exchange process between the company and the buyer.

Marketing 282
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Social Selling Pests – Avoid the LinkedIn InMail of Shame

SBI Growth

As a Sales & Marketing Leader, you are responsible for driving lead generation. In 2013, leveraging social selling & prospecting has become mission critical. To be effective, carefully consider how you drive social media through the sales field. Buyers have become even more evasive. What does your buyer do?

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Eliot Burdett, CEO of Peak Sales Recruiting, explains why in this month’s guest post. Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Fears also rose over technology stealing sales jobs following the advent of both the phone and internet.

B2B 120
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60,000 Unique Visitors Means Nothing – Part 2

Increase Sales

Someone tells you in his or her sales pitch their website receives 60,000 unique visitors. If your small business is looking to increase sales through the Internet, it may mean something. If your small business is looking to increase sales through the Internet, it may mean something. This is a benefit statement.