2014 B2B Lead Management Marketing 
SBI Growth
OCTOBER 1, 2013
The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside.
SBI Growth
DECEMBER 2, 2013
As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. It’s a solid marketing plan with an agile process approach.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Score More Sales
DECEMBER 16, 2013
This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you? People often say that this makes their market too small – instead it helps create clarity and someone will remember those who specialize in this space. Close More Deals.
Score More Sales
DECEMBER 23, 2013
CRM: Your CRM system will have to do’s for you (assuming you are setting next actions in your CRM system) – if not, START THIS in 2014. There is an easier way now – all leads in CRM. Inbound: Your inbound marketing program, if you use one, will offer you insight as well. Increase Opportunities. Expand Your Pipeline.
SBI Growth
OCTOBER 28, 2013
He’s facing the extraordinary pressure of leading a Marketing organization at a firm poised to go public. They constantly prepare to meet tomorrow’s buyer behavior and marketing demands. The demands for the CMO keeping pace with the market require constant recalibration. Background. 5 Key Priorities.
Pointclear
SEPTEMBER 29, 2015
I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?
No More Cold Calling
SEPTEMBER 18, 2014
You bet, and it’s critical to increasing B2B sales effectiveness. The newly-released “ 2014 10th annual Lead Management & Social Engagement ” report uncovered an emerging trend in B2B sales this year: social engagement. Put simply: By giving to them, we give them a reason to buy from us. Social selling (i.e.,
Expert insights. Personalized for you.
331 
Let's personalize your content