2014 B2B Marketing Trends That Work
Pointclear
JULY 22, 2014
As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. B2B Marketing'
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SBI Growth
OCTOBER 1, 2013
The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside.
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Zoominfo
JUNE 25, 2019
Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Don’t Let B2B Business Data Decay Ruin Your B2B Database.
SBI Growth
DECEMBER 2, 2013
As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. It’s a solid marketing plan with an agile process approach.
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Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.
Sales and Marketing Management
JANUARY 13, 2014
Issue Date: 2014-01-13. Teaser: As compelling as the inbound marketing message sounds on the surface, it simply doesn’t stand up to logic in the B2B sector. As compelling as the inbound marketing message sounds on the surface, it simply doesn’t stand up to logic in the B2B sector. Author: Jeffrey L.
Zoominfo
FEBRUARY 25, 2018
93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.
Sales and Marketing Management
MARCH 30, 2014
Issue Date: 2014-03-31. Author: Joe Boissy, Chief Marketing Officer, Vendavo. Teaser: B2B sales will always demand a certain level of art and emotional intelligence. But it is possible to take the guess work out of B2B sales. B2B sales will always demand a certain level of art and emotional intelligence.
SBI Growth
OCTOBER 14, 2013
The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?
Sales and Marketing Management
JUNE 22, 2014
Issue Date: 2014-06-23. Teaser: When marketers evolve their tactics and view digital media as a unique marketing function, they start to realize the cross-functional power it can have, its ability to independently impact the brand and the bottom line, and its capacity to deliver B2C results for B2B marketers.
SBI Growth
JANUARY 18, 2013
2014 and Beyond. It is to align the talent to where the market will be in 2014. This B2B technology provider already has world-class sales talent. It also complemented the Go To Market strategy by adding a new way to reach customers. Your leadership will make an impact in evolving your sales organization for 2014.
Zoominfo
OCTOBER 31, 2018
If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?
Pointclear
MAY 30, 2014
B2B Marketing B2B Sales' To illustrate his point, he used the example of the invention of intermodal shipping, which allows for the shipping of a container full of goods on multiple modes of transport (truck, ship) without having to load, unload and re-load.
The Pipeline
FEBRUARY 27, 2014
Using content marketing to drive sales will certainly only continue to grow exponentially in 2014. If you look back on content marketing, you’ll come across examples that predate the Internet. Content marketing is certainly not a new strategy, but it is one that has been made easier by technology.
Sales and Marketing Management
FEBRUARY 8, 2021
“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.
SBI Growth
DECEMBER 25, 2013
A top trend in B2B marketing is the adoption of the Marketing Operations role. Innovative CMO and CIO pairs will throw out the rule book when it comes to IT''s support of Marketing. The best marketers will understand that "Content Marketing" does not equal "Thought Leadership".
Score More Sales
DECEMBER 16, 2013
This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you? People often say that this makes their market too small – instead it helps create clarity and someone will remember those who specialize in this space. Close More Deals.
The Pipeline
JANUARY 2, 2014
As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. A cute marketing term that elevated the noise created by Sales 2.0, This often leads to the reality that the best potential buyers, those will benefit and deliver revenue as a result, are not in the market.
Zoominfo
FEBRUARY 28, 2018
Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.
Sales and Marketing Management
OCTOBER 9, 2014
Issue Date: 2014-10-10. Teaser: All organizations now have a means of capturing detailed customer interactions via a CRM system – however, only recently are B2B organizations beginning to leverage the other two pieces of the analytics puzzle. Author: Paul R. Monasterio, Principal, Applied Predictive Technologies. read more'
Score More Sales
DECEMBER 23, 2013
CRM: Your CRM system will have to do’s for you (assuming you are setting next actions in your CRM system) – if not, START THIS in 2014. Inbound: Your inbound marketing program, if you use one, will offer you insight as well. The post 9 Steps to Boost Sales in 2014 Part 2 Planning appeared first on Score More Sales.
SBI
AUGUST 28, 2014
Want to accelerate your revenue marketing with tools that let you identify, prioritize and nurture leads? You’ll find them and more in our new Top Marketing Tools of 2014 guide. We’ve scoured the marketing landscape to identify what we believe are top tools for B2B marketers.
SBI Growth
OCTOBER 19, 2013
B2B CMO''s largely do not have direct reports with expertise in demand generation. This is a major weakness heading into 2014. The pressure to provide marketing contribution to the funnel is greater than ever. The specialist roles involved in executing world class B2B marketing in 2014 is complex.
Sales and Marketing Management
JANUARY 28, 2014
Issue Date: 2014-01-01. Teaser: Consumer marketers have taken the lead designing websites with the mobile experience in mind, but B2B companies would be wise to follow suit, says Matt Heinz, president of Seattle-based Heinz Marketing (HeinzMarketing.com). read more'
Pointclear
MARCH 27, 2014
I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog.
SBI
JULY 22, 2014
If you’re a B2B seller you no doubt find it increasingly difficult to make sense of the marketing technology landscape. Scott Brinker of Chiefmartec has created a marketing solution map for each of the past few years. It’s my pleasure to announce our upcoming, inaugural issue of the Top 40 Marketing Tools guide.
SBI
OCTOBER 22, 2014
Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!
Sales and Marketing Management
APRIL 3, 2014
Issue Date: 2014-04-04. Teaser: You may need 15 to 20 factors to characterize a lead, but that has nothing whatsoever to do with measuring marketing’s success, which is what many lead scoring advocates suggest. Author: Jeffrey L. read more'
Sales and Marketing Management
AUGUST 19, 2015
Teaser: In the fall of 2014, Unishippers Global Logistics, LLC, the nation’s first and one of the largest small package and freight resellers, launched a new subsidiary named Launch Logistics and I was named the President and Chief Sales Officer. Author: Joe Curtis.
SBI Growth
AUGUST 3, 2013
She’s a Marketing VP at a B2B logistics company. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The sales force neglected to utilize marketing developed sales support materials. The sales force neglected to utilize marketing developed sales support materials. Meet Kathy.
SBI Growth
OCTOBER 3, 2013
Planning for 2014 requires a fresh look at the metrics that will determine success. As noted by my colleague Vince Koehler, Marketing has adopted new capabilities. These capabilities force Marketing to transition to new metrics for determining effectiveness. In 2014, communicating with buyers is easier and quicker than ever.
Sales and Marketing Management
JUNE 1, 2018
Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?
Tenfold
AUGUST 30, 2017
Information in today’s digital milieu has always been a double edged sword for sales and marketing. What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. B2B Buyer Behavior. It works for you if you can control it. Outside that – it’s a free-for-all.
SBI Growth
JANUARY 9, 2014
Marketing typically does not. In those companies where marketing carries a number, we see greater alignment. For example, when sales and marketing are aligned, lead conversion (closed deals) rates are 2-3X greater. Determine if you have an alignment issue that’s impacting marketing’s revenue contribution. million results.
Increase Sales
AUGUST 18, 2014
The 21st Century has changed how people market their businesses. To attract attention today requires this new channel of content marketing. Are you writing the same stuff as everyone else especially within B2C or B2B? The simple question to ask yourself is: “Why would anyone read my content marketing day after day?
Sales and Marketing Management
NOVEMBER 4, 2014
Issue Date: 2014-11-01. Author: Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions, Inc. read more'
Zoominfo
SEPTEMBER 22, 2023
At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals.
SBI Growth
OCTOBER 10, 2013
Perhaps you implemented a new CRM, Marketing Automation or Enterprise based social network. You would leverage; buyer personas, buyer process maps, a custom sales process, assign the right people and build a marketing campaign. Participate and learn what top companies are doing to make the number in 2014.
Sales and Marketing Management
DECEMBER 1, 2014
Issue Date: 2014-12-01. Teaser: With a little care and some creativity, you can communicate the value that B2B prospects are looking for through your LinkedIn profile. With a little care and some creativity, you can communicate the value that B2B prospects are looking for through your LinkedIn profile. read more'
SBI Growth
JULY 30, 2013
Changes in marketing organizations today are accelerating at a greater pace than ever before. This is the time of year when Marketing leaders start mapping out 2014 changes. Making the Number in 2014 starts now. Are your marketing campaigns generating the desired return on marketing spend? Background.
Sales and Marketing Management
OCTOBER 6, 2014
Issue Date: 2014-09-01. Teaser: A lot of B2B companies talk about improving the customer experience -- and for good reason. A lot of B2B companies talk about improving the customer experience -- and for good reason. Author: Paul Nolan. But what do customer experience efforts look like? read more'
Hubspot Sales
JUNE 8, 2020
It's never been more difficult to be a B2B sales rep. Here are three common challenges B2B sales reps need to overcome to keep brand experiences delightful for the prospect, plus some tips on how to overcome them. Relationships are everything in B2B sales. Marketing automation and sales enablement tools are an absolute must.
Sales and Marketing Management
MARCH 7, 2014
Issue Date: 2014-03-07. Even B2B companies can take a cue from the Nike playbook and focus on making an emotional connection as much if not more than product features. Even B2B companies can take a cue from the Nike playbook and focus on making an emotional connection as much if not more than product features. read more'
SBI Growth
AUGUST 24, 2013
Your Reach on LinkedIn will be one of your best sales assets in 2014. 84% of B2B decision makers begin their buying process with a referral. LinkedIn Profiles, Reach & Referrals is how you make your number in 2014. What else can you do to make the number in 2014? Bottom line for 2014: the buyer has evolved.
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