SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. Focus on the core business drivers that B2B Marketing is fully capable of providing. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). Sounds great doesn’t it? In Summary.

B2B 331

B2B Sales Qualified Lead Marketing Lead Generation 331

Score More Sales

DECEMBER 16, 2013

This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you? The post 9 Steps to Boost Sales in 2014 Part 1 Visibility appeared first on Score More Sales. Increase Opportunities. Expand Your Pipeline. Close More Deals.

Lead Rank 256

Lead Rank Lead Scoring Ideal Customer Profile LinkedIn 256

Score More Sales

DECEMBER 23, 2013

CRM: Your CRM system will have to do’s for you (assuming you are setting next actions in your CRM system) – if not, START THIS in 2014. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

InsideView 238

InsideView Compensation Inbound Lead Rank 238

Score More Sales

DECEMBER 27, 2013

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. The post 9 Steps to Boost Sales in 2014 Part 3 Execution appeared first on Score More Sales. Increase Opportunities. Expand Your Pipeline.

Lead Rank 255

Lead Rank Lead Scoring Decision Maker Sales Qualified Lead 255

Score More Sales

NOVEMBER 22, 2013

What do you see changing for your business in 2014 and beyond? This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. How is your company working with partners and suppliers? Same as always?

Study 216

Study Influencer Lead Rank Lead Scoring 216

SBI Growth

AUGUST 30, 2013

In this post I want to walk you through the 7-steps to building a lead generation machine. Register here for SBI’s 7 th Annual Research Project and find out how your World Class peers plan to make the 2014 number. The study found that B2B buyers completed 57% of their ‘buying journey’ before first contact with a sales rep.

Lead Gen 306

Lead Gen Lead Rank Lead Scoring Sales Qualified Lead 306

Score More Sales

OCTOBER 18, 2013

In other words, does your contact management tool bring in the social profile and activity on social for each of your contacts? These items above are a basic minimum in 2013 (heading into 2014) for a seller. These are the names from marketing who are potential prospects or people you find on an industry list.

CRM 193

CRM Ideal Customer Profile Top of Funnel Lead Rank 193