SaaStr - Sales Strategy

OCTOBER 6, 2018

Is it better to create a new market, or enter a large existing one? But creating a new market might be the vector where it is hardest to conceptualize the actual, true market size of. It’s easy to say if every marketer used your brand new type of product, you’d be doing $100m a year. 10% penetration).

Scale 104

Scale Marketing Vendor Penetration 104

Pointclear

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.

Social Media 223

Social Media Media B2B Decision Maker 223

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.

Social Media 94

Social Media Case Study Media Fashion 94

SBI

OCTOBER 22, 2014

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Customer Centric Selling

SEPTEMBER 20, 2013

Sales Training Article: Top Sales Tool for 2014. By John Kearney, Sales Benchmark Index (SBI) Image courtesy of FrameAngel at FreeDigitalPhotos.net As a Sales Operations leader, you have 3 major challenges heading into 2014. It has never been more necessary than it is heading into 2014. It''s low hanging fruit for 2014.

Sales Tools 45

Sales Tools Tools Training Collateral 45

SBI Growth

NOVEMBER 6, 2013

Impacting a marketing team’s output in that short period of time requires a quick start. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. How long is your honeymoon?

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

SBI

APRIL 1, 2014

Every two weeks, I’ll interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations ? Sales portals, emails, old documents, ask marketing, interrupt your colleague? In April 2014, we will launch our 2.0 Nancy: What does WittyParrot do?

Up-Sell 126

Up-Sell Decision Maker Revenue Closing 126

Zoominfo

APRIL 16, 2018

He was also named one of the Top 50 Most Influential Sales and Marketing People by Top Sales World Magazine every year running, since 2012. He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. and Forbes. Reason Number Five: He runs A Sales Guy U.

Journal 171

Journal Influencer Case Study Sports 171

SBI

AUGUST 20, 2014

This post is part of a series of Executive Interviews of top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? The rest of their time is spent doing admin activities, searching for “stuff” to send to their prospects, or creating their own marketing materials to send.

Up-Sell 126

Up-Sell Revenue Decision Maker Closing 126

Close.io

NOVEMBER 4, 2019

They think they've got product/market fit. And you need to sell the company as a business that is stable, growing and winning in the market. At Close, we feature customer stories on our website, and our sales team references them when talking with prospects that have similar objectives like those some of our case study customers have.

Case Study 52

Case Study Decision Maker Objections How To 52

Velocify

SEPTEMBER 10, 2017

Since opening in 2014, they’ve had to be highly innovative and nimble in order to successfully differentiate themselves in such a competitive market. Read on to learn more about their story and check out our exclusive video interviews with Mike Eshelman, VP of Marketing at First Direct Lending. Impressive! The Bottom Line.

Scale 56

Scale Hiring ROI Case Study 56

SBI

DECEMBER 17, 2019

Some years ago, marketers used cold calling as their main way of getting in touch with prospects. And this is supported by the 2014 Edelman trust barometer. Daniel Wellington is a case study of leveraging influencers effectively. Social Selling: 6 Ways to Leverage Social Media to Sell More. LinkedIn and Twitter.

Social Media 103

Social Media Social Selling Media Influencer 103

SBI

APRIL 1, 2014

Every two weeks, I’ll interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations ? Sales portals, emails, old documents, ask marketing, interrupt your colleague? In April 2014, we will launch our 2.0 Nancy: What does WittyParrot do?

Up-Sell 50

Up-Sell Decision Maker Revenue Closing 50

Your Sales Management Guru

AUGUST 5, 2014

After discussing the current sales environment, networking, in effective cold calls, lack of experience and a great deal of interactive discussions we created an approach that can immediately change your sales and marketing approach. Do you have existing Case Studies that fit their need? Do they fit your vertical focus?

Networking 84

Networking Jigsaw Cold Calling Ideal Customer Profile 84

Customer Centric Selling

JULY 29, 2013

Marketing worries about the brand''s consistency. Sign up for the onsite session for your leadership team: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Understanding the drivers of Sales Force Effectiveness in 2014. It is a risk mitigator, branding engine and market research mechanism.

Social Selling 45

Social Selling Top of Funnel Training Case Study 45

Partners in Excellence

DECEMBER 11, 2014

The developers of the tools offer great case studies and research about how the tools help sales people. So as 2014 is coming to an end, I thought I’d write about my 2 favorite sales enablement tools–at least for this year. Most of the companies I talk to are investing millions in buying sales enablement tools.

Sales Enablement 93

Sales Enablement Tools Hiring Scale 93

Mereo

JULY 17, 2018

For example, marketing is responsible for case studies and has to consult the account executive and enablement function, or enablement is responsible for playbooks and has to consult marketing, product management and L&D for related training service.

Sales Enablement 44

Sales Enablement Lead Rank Face-to-face Scale 44

SBI

JANUARY 13, 2015

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? Nancy: What do you think is the biggest underlying theme or trend for sellers and/or marketers in the next 12 months? million to date.

Up-Sell 50

Up-Sell Closing Incentives Incentive 50

Your Sales Management Guru

JANUARY 19, 2015

In the Conclusion chapter he summaries the prior chapters by using a case study of a situation where companies have focused on the Soft Edges and where they have not-and the results. He was recently ranked for the third year in a row by Top Sales World magazine as one of the Top 50 Sales & Marketing Influencers for 2014.

Company 40

Company Case Study Conference System 40

Markempa - Inside Sales

FEBRUARY 2, 2015

Sohail Khan is the author of Guerrilla Marketing and Joint Ventures: Million Dollar Partnering Strategies for Growing ANY Business in ANY Economy (Morgan James Publishing, Nov. 2014), a book that explains a step-by-step guide on how marketers can set up and use joint ventures to help your business grow.

Lead Rank 40

Lead Rank Networking Decision Maker Webinar Metrics 40

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. billion in 2014 ( source ).

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

LeadFuze

AUGUST 5, 2021

How to Make Sales and Marketing Meetings More Effective and Impactful. Leah Bell is the Content Marketing Specialist for SalesLoft. While you’re there, you can also benefit from the other organized topics from marketing to productivity and more. . Sell) and marketing (Where Marketers Go to Grow) blogs on the site.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. What is Intent Data?

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

JULY 21, 2019

When executed correctly, content marketing can attract, engage, and retain new customers. Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. billion in 2014 ( source ). billion in 2014 ( source ).

Top of Funnel 100

Top of Funnel B2B Marketing Social Media 100

Cience

MAY 7, 2019

This alteration has changed the number of leads dramatically to a Total Addressable Market (TAM) of 1186. Total Addressable Market. For these purposes, we suggest using Total Addressable Market — an approximate maximal number of leads that match your ICP. jobs on average during 2009-2014. That’s the law of life.

Ideal Customer Profile 58

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 58

Cience

MAY 7, 2019

This alteration has changed the number of leads dramatically to a Total Addressable Market (TAM) of 1186. Total Addressable Market. For these purposes, we suggest using Total Addressable Market — an approximate maximal number of leads that match your ICP. jobs on average during 2009-2014. That’s the law of life.

Ideal Customer Profile 40

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 40

Mereo

JULY 24, 2018

But the single most important piece of advice that changes the perspective on how to look at this challenge: Sales, marketing and service must align to the customer’s path. Let’s just take the sales and marketing aspect of it. Often when we talk about sales enablement, we hear about aligning functions.

Sales Enablement 54

Sales Enablement Revenue Lead Rank Scale 54

Sales Hacker

MARCH 27, 2020

In 2014, I was working at a digital product agency, and my team had the opportunity to pitch to a major entertainment brand on building a loyalty program for their number-one TV show. I say that because in most cases, it is possible to capture a certain portion of your market without any type of deck. Let’s dive right in.

Top of Funnel 73

Top of Funnel Lead Rank Webinar Metrics Call-back 73