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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Incident response tools. Integrated threat intelligence and analysis. The Roles of CISOs.

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Why Businesses Need to Take AMP Seriously

Sales and Marketing Management

Google AMP increase websites’ conversion rates. Combining all these increments, it is true to say that adding AMPs to your web content is a guaranteed way of increasing your overall conversion rates. Incorporating AMP into your online platform is a sure way of impressing mobile users – and Google for that matter.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

billion spent on social marketing efforts in the United States alone in 2016 ( source ). Social media tools: Posting to each individual social platform may be free, but it isn’t unusual for a marketing team to implement other paid resources to streamline social efforts. Average sale: How much is the average purchase through your site?

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Busting the myth! B2B social media marketing isn’t effective

Salesmate

Despite social media being the most preferred marketing tool with 83% of the marketers using it, many still believe in the myth and don’t implement social media strategy in their marketing process. Various studies as early as 2016 have already proven the crucial effects of social media for businesses and consumers alike.

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5 Red flags to help you identify tire kickers

PandaDoc

During your conversation, ask your prospect what their budget is for this purchase. If your prospect isn’t taking actions to move the sale forward, or if they’re not responding to your attempts to keep the conversation focused, it’s a bright red flag that your deal is going nowhere fast. But, in sales, schmoozers can be losers.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

She has won various awards such as Top Sales Leader, TAG One in a Millenial Awards 2016 and Power 30 Under 30 winner 2016. During her training sessions, she shares both the science and working tools that you can use immediately to enhance performance both for yourself and your team members. Nicolette Mullenix – Sr.

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How to Improve Your Sales Support Model through Tech Solutions

CloserIQ

Photo source: The 6 biggest sales-tech trends to watch in 2016. Some possible sales metrics to look into could be: contact ratios, connection rates, sales growth, sales targets, sales to date, lead conversion, product performance, cannibalization, sell-through, sales per rep and average purchase value. 1) Find a champion.