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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Build Loyalty.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company.

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg Sales

Due to a growing wave of marketing and sales technology now sweeping into B2B sales organizations, the B2b Technology Marketing Group – together with select sales tech vendors – have created a survey that aims to explore the growth of technology stacks for sales and to provide insight on tools peers are using to generate revenue.

Scale 120
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Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

SBI

With Rekener, Brainshark will provide cutting-edge visibility into sales team activities, behaviors and productivity, helping customers make real connections from improved readiness to increased revenue. The end result is better quota achievement and increased revenue production. Alex Laats, co-founder and CEO at Rekener.

Data 73
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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

Predictable Revenue. Blogger Blurb: Aaron Ross, of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce grow from $5m to $100m. The Gist: . A focus on outbound marketing topics. A Post Worth Your Time. LinkedIn Sales Blog.

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How B2B Customer Experience can Influence Sales Growth

LeadFuze

Brands that improve CX experience a 10-15 percent boost in revenue and up to 20 percent lower costs [McKinsey Insights]. Three Areas to Enhance Customer Experience for Business Buyers. Transforming your B2B customer experience can boost your bottom line significantly. Adopt a ‘Customer-Centric’ Business Strategy.

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The ultimate guide to sales development

Close.io

Marketing was responsible for building interest and generating leads and then sales would pick up the baton and close revenue. Sales development analytics and goals. According to Marketo, a 15% decrease in the length of the sales cycle can yield a 30% increase in revenue ! (If Sales development analytics and goals.