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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. potential conflict with their channel partners. Pricing Is Key to Keeping Channel Peace. Best of Both Worlds.

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Survey: How sales reps adapted to the pandemic

Zoominfo

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) actually calling people on the phone.

Survey 246
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Survey: How sales reps adapted to the pandemic

Zoominfo

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) actually calling people on the phone.

Survey 130
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78 Customer Engagement Statistics

Zoominfo

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel ( source ).

Customer 196
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Outbound Emailing in Times of Uncertainty – The Best and Worst of April 2020

Cience

Many hospitals wouldn’t know about this game-changing tech without good old-fashioned outbound. And in a more general business sense, it has been a whirlwind start to 2020. We were buried by what seemed like weekly stock market record highs, and the lowest unemployment rates in history. Okay, maybe closer to a whiplash.

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The 30 best sales resources on the internet

Nutshell

We’ve divided the list into three different categories for your convenience: podcasts, YouTube channels, and blogs. Related: The BOUNDLESS 2020 reading list: 12 must-read sales and success books recommended by the experts. Ready to learn the strategies and tactics you need to succeed at sales in 2020 and beyond? Let’s dive in!

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Sales Enablement News Roundup – December 13, 2019

Showpad

As we inch closer and closer to the new year, how can you prepare your Sales, Marketing, and Enablement teams to provide the best buyer experience? Setting up a blog and posting to it regularly is a great start for your content marketing strategies, but it isn’t totally effective on its own. Why is Sales Enablement Important?