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How ABM Can Help You Drive Revenue in 2020

SBI Growth

It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off. As the leader of a marketing organization, you are getting pressure from the top to make changes.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways. UBA Trends Day planned to host its in-person event in Brussels in March 2020. If 2020 has taught up anything, it's that this is a good time to take a step back and rethink how we can best serve audiences.

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Best Virtual Sales Conferences and Events in 2020

Sales Hacker

With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. On-demand training. The Best Virtual Sales Conferences & Events in 2020. DATE: April 16–17, 2020. DATE: May 4–7, 2020. SiriusDecisions Summit 2020.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. It’s at least five times more expensive to bring in a new customer versus retaining an existing buyer.

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What Your CMO Doesn’t Know About Customer Advocate Programs

SBI

What Your CMO Doesn’t Know About Customer Advocate Programs. I’m always fascinated that customer advocate programs (CAP) are rarely in the various pundits’ priority lists, at least explicitly. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. And that could be why over 60% of marketers say their customer acquisition cost has increased in the past three years. Not All Web Traffic is High Quality. In an ideal world, you wouldn’t. But marketers still do.

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Marketing KPIs are changing. Here’s why.

Zoominfo

Data from Forrester Research shows how rapidly marketing metrics are changing. In 2020, that figure was down to 47%. For example, lead-to-close conversion rate measures the average percentage of leads that end up becoming customers. This may cause a positive culture shift in B2B organizations. Everyone’s happy.”