How Small Gifts Can Create Big Marketing Wins
Zoominfo
OCTOBER 13, 2021
We offer them an incentive combined with value messaging to get them into a demo meeting. 7% 250% Time period: Q4 2020 and Q1 2021 Bottom of funnel (BOFU) BOFU is the post-opportunity stage. These are prospects who have come from webinars, content syndication, emails, events, or display advertising channels.
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