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GTM 83: Redefining Marketing with AI and Personalization | Amanda Cole

Sales Hacker

She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. Discussed in this Episode: The challenges of personalization in marketing and the role of AI in addressing these challenges.

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The Shifting Sands of Selling Tech

Sales and Marketing Management

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars.

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Get The Meeting: How Buyers View IT Vendor Outreach

Emissary

In the Emissary Buyer Snapshot for Summer 2021 Playbook, we asked 191 senior executives, responsible for billions of dollars in technology spend, how they view the barrage of outreach they receive from IT vendor and technology marketers and sellers. Of course, getting the attention of buyers has never been easy. Download Now. Download Now.

Vendor 52
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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

July 15, 2021 1 pm EST 10 am PST Webinar. He has held a variety of leadership roles and has leveraged sales enablement and customer experience disciplines to help grow several startup companies that became successful public software companies. iCentera was acquired in 2011 by Callidus Software. How A Customer -Centric Framework.

Siebel 59
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8 Virtual Sales Techniques Your Team Should Be Mastering

Crunchbase

A video conference works best if you have software for the job. The chart below shows the third most popular type of video content worldwide at the start of 2021 was tutorials. Choose video and calling software that will work for your team. Synchronous. This was followed closely by video live streams. Choose your tools wisely.

Hiring 105
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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Instead, Gainsight hosted a conference about the practice of customer success, theorizing that through early conversations, they could create value for a persona who would eventually buy their software.

Media 72
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Why blindly copying email templates NEVER works!

SalesFolk

I’ve been focusing on investing in SaaS companies and my own pursuits as a serial software entrepreneur (along with rapping and fashion designing ????? ). . But I’m happy to say I’m BACK, ready to give you invaluable advice to improve your sales prospecting emails, and optimize your outbound sales and demand generation efforts! .

Hubspot 52