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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas. Using an AI writing tool like Grammarly can be a great way to create quality communications at scale.

Data 130
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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

Few marketing teams of $100M+ companies are built for modern demand generation. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management. Download the Demand Generation team assessment tool here.

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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

In many industries, COVID-19 has acted as an accelerator requiring organizations to get better at their weaknesses, and to get better at them fast. I consulted ZoomInfo’s outbound demand generation experts to compile a list of the most common (and least creative) phrases used in outbound emails. Guess what we found? There it is.

Outbound 195
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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Related: How To Write Sales Emails With AI In Sales CRM Software 5. Use AI-Powered Lead Generation Platforms Businesses are becoming increasingly tech-reliant in the logistics industry. Research shows 68% effectiveness in B2B demand generation. Related: 6 Advantages Of Using Dialer Integration In CRM Software 8.

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The 6 Worst Decisions Sales Leaders Make

SBI Growth

This one is also related to the Buyer’s Journey. Otherwise, you end up with an expensive system that acts as a frustration multiplier. It can be wonderful for helping you stimulate and manage latent sales demand. The process defines your demand generation and lead management workflow. Sometimes he grew up in it.

Hiring 326
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Why Your Buyer Personas Are Obsolete

SBI Growth

This is due to less relational interaction and more digital interaction. What trigger events cause them to act? They will be of a big help to those using buyer personas tactically for demand generation, content marketing, lead nurturing, and sales. If so, you are missing the critical story about your buyers.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

This is especially true in large organizations’ field marketing and demand generation efforts — or in those practicing account-based marketing and sales. Do they have approaches that align the members of the go-to-market team for success or is each representative acting as a lone wolf? COVID-19 further accelerated this trend.