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The Recruiter’s Guide to Web Analytics

Zoominfo

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. One primary function of web analytics is to tell you where your site traffic comes from.

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Sales vs marketing made clear in an ultimate guide to definition, importance, & differences

PandaDoc

CRM tools and document workflow management software are key to boosting collaboration between the two. Marketing teams will often conduct market research using surveys, case studies, and reports. Ongoing performance analysis is also important, helping to better inform strategies for things like advertising and social media campaigns.

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Using Data Analytics to Improve Your Email Marketing ROI

SendBuzz

Among them are: According to Litmus’ research, businesses in Europe and the UK have an average email ROI of 41:1 , which is higher than that of American businesses, which is 36:1. Additionally, these sectors have access to a wealth of client information that they may utilize to send extremely pertinent and targeted advertisements.

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Emissary Named Best Enterprise Sales Enablement Software in Annual MarTech Breakthrough Awards

Emissary

Emissary Named “Best Enterprise Sales Enablement Software” For Second Consecutive Year in Annual MarTech Breakthrough Awards Program. International Recognition Program Honors Standout Marketing, Advertising and Sales Technology Around the World. For more information, visit MarTechBreakthrough.com. .

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Embrace These Seven Success Tips for Small Business Growth

Smooth Sale

When developing your business plan, research your industry thoroughly. Research relevant keywords and optimize your website’s content, meta tags, and images accordingly. Explore software solutions that automate repetitive tasks, improve communication, and provide valuable insights into your business performance.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Not so much.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Not so much.