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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities. But is Spam Legal?

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. Marketing and Advertising: 25%. How do I improve my email open rates?

Industry 143
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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Not so long ago clients looked to salespeople for information about our companies and products. Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. They’ve also researched what our competitors have to offer. Moreover, the U.S.

B2B 120
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Advertising: 0.34%. Drugs (Pharmaceutical): 14.10%.

Margin 111
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Guest Post: How To Create Meaningful Online-to-Offline Connections with Buyers Right Now

SalesLoft

Normally, 65% of consumers report that a positive brand experience is more influential than great advertising. Get in front of prospects and customers by jumping out of their inbox and onto their doorstep by sending care packages, eGift cards, or simply a handwritten note of encouragement to help them through unprecedented times.

Buyer 64
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A Guide to Hiring Sales Representatives and Other Sales Pros During a Market Downturn

Chorus.ai

In good times and bad, a company is made by its people. Bringing new hires onboard has understandably fallen down many companies’ priority lists as they look to secure existing clients and stabilize their sales pipelines. However, every day, more companies are beginning to steady the ship.

Hiring 56