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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

The Power Of Storytelling to Educate Consumers At its core, storytelling is more than just sharing facts and figures; it’s about connecting emotionally with audiences so they can understand why certain issues are so important. Sony has recently been focusing its advertising campaigns on sustainability and combating climate change.

Education 105
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14 Examples of Socially Responsible Business Leaders

Zoominfo

Heidi O’Neill, President of Consumer and Marketplace, Nike Heidi O’Neill has had a tremendous impact on Nike’s business practices and culture alike. He kickstarted the Beauty Mark campaign, in which beauty brands who advertise in CVS stores are required to notify customers if they photoshopped models in any of their advertisements.

Examples 130
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Authenticity vs. The Algorithm: Why Money Can’t Buy Customers

Smooth Sale

He has an MBA from Babson College and is a mentor at MassChallenge, one of the world’s largest nonprofit startup incubators. . _. Consumers feel overwhelmed by social media advertisements that appear on their news feeds through ever-changing algorithms in today’s digital landscape.

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Episode #097: Psychological Ownership in Sales with Colleen Kirk

Jeff Shore

4:18] Colleen Kirk’s interest in consumer behavior. [9:13] 20:38] Conflicts between consumer’s psychological ownership and the salesperson’s product. [24:38] Kirk’s research centers around consumer behavior, especially in the areas of psychological ownership, emotions, and decision-making.

Journal 59
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40 Small Business Ideas for Anyone Who Wants to Run Their Own Business

Hubspot Sales

Submitting a resume, cover letter, and -- when necessary -- portfolio for a new job can be tough and time consuming. Consider advertising to homes in your neighborhood and get more bang for your buck by earning a few small businesses as clients as well. Advertise your services to local families and businesses alike. Consultant.

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Best Sales Books: 55 Top Picks for More Sales Conversations in 2023

Vengreso

I’m not a book reader in general and prefer consuming content in short, small bites. From paid advertising to buying their own books, every sales author is doing all they can to get their book to the top of the list. I’ll be the first to admit it! In fact, I find books a little overwhelming at times. This just in!

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PODCAST 146: Why Following Your Passion Is Bad Advice (and what the good advice is) with Callie Moriarty

Sales Hacker

When I graduated from college I started in public service advertising at a nonprofit, and I wasn’t really sure what I wanted to do. But I was applying to consumer insights and data analytics and customer success. The goal was to avoid any exposure to advertisements. Sam Jacobs: How did you get into this?