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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

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My Biggest Sales Mistake

No More Cold Calling

Marketing guru Graham McGregor shares his biggest sales blunder—not staying in touch with his referral network. I’ve made plenty of mistakes in my sales career. For example, when I was selling advertising many years ago, I met with one business person who really liked me. I got referrals and repeat sales.

Referrals 288
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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

of purpose-driven advertising over time. Today, nearly 90% of B2B sales activities are conducted remotely via phone, videoconferencing, or the web, and customer preference for tech-enabled sales interactions has spiked dramatically in recent months, as have preferences for self-service options.

Marketing 166
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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals -- a sales plan describes exactly how you’ll make those happen.

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Sales and Marketing Are Not Merging

Anthony Iannarino

It’s fashionable to suggest that sales and marketing are merging. The truth is that sales and marketing are not merging, nor should they. Marketing promotes the business, helps position offerings, and advertises. Salespeople are not responsible for these marketing outcomes. Success in sales in individual.

Marketing 101
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4 Language Hacks You Can Use in Sales to Stack the Deck & Close More Deals

Sales Hacker

There is both an art and a science to the language you use in sales. The trick to closing more deals — and stacking the deck in your favor — is finding the balance between art and science of language in sales. Ask yourself, which is a stronger sales pitch ? “I Your sales pitch is a lot stronger if you can guarantee results.

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