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B2B Prospecting Data Just Keeps Getting Better

Pointclear

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

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6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting. Expanded reach.

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What is a sales funnel, and how do you build one that drives more sales?

Apptivo

It will look at each stage of the sales funnel, including gaining early interest, nurturing leads, and closing deals, as well as presenting practical ways to maximize conversions. They will master the skill of creating a sales funnel that maximizes its potential together! Imagine being a marketer for a luxury travel agency.

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Cold Calling in a Digitally Enabled Environment

Vendor Neutral

Mark Hunter helps companies and salespeople find and retain better prospects they can close at full price. Hunter accomplishes such through his keynote speaking, sales training, consulting services, and 3 best-selling books: A Mind for Sales, High-Profit Prospecting, and High-Profit Selling.

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How Competitive Intelligence is Replacing the Relationship Sale

Sales Hacker

In the past, strong relationships were the main way to get in front of a prospect and close a deal. Now, data, media, and technology allow us to get in front of prospects and convince them that a complete stranger has a better solution than their incumbent partner. Finding white space for advertising is important.

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Top reasons why SaaS business owners must invest in a sales CRM

Salesmate

SaaS businesses that have just started out in the market have to make their resources last for a longer time for maximizing the profit margin. SaaS business owners rely on various channels for lead generation such as: Meetups Websites Social media Email campaigns Cold calls Referrals Online advertisements.

CRM 126
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5 Benefits of Using Location Mapping in Retail

Pipeliner

It is all a part of maximizing available options to find the best match. eCommerce vendors use targeted advertisements much more compared to retailers, mainly because it’s difficult for retailers to track the preferences of their buyers. She loves to read, travel, and experiment with different cuisines in her free time.

Retail 97