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Do You Realize the Many Virtues Of Humanizing Your Brand?

Smooth Sale

Many companies will also invest in high-quality Christmas advertisements with heartwarming songs and a sense of love or family displayed to make you feel warm and fuzzy. For example, by using the best handwritten notes for nonprofits , you can directly thank those who contribute to your cause and show each supporter they’ve been noticed.

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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Author: Dan Freeman The economic fallout caused by the COVID-19 crisis continues to present opportunities for leaders to show their resolve. There are many challenges ahead, but there is an opportunity to emerge from the crisis stronger than before. Assertive businesses have taken the lead and have handled the crisis with resilience.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Millions of employees across every economic sector are turning their backs on toxic work environments and seeking better opportunities. Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

He kickstarted the Beauty Mark campaign, in which beauty brands who advertise in CVS stores are required to notify customers if they photoshopped models in any of their advertisements. Norman De Greve, Chief Marketing Officer, CVS Health Norman de Greve is an advocate for elevating the standards of the beauty industry.

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Never Blow Off A Media Invitation by Christina Hamlett

Increase Sales

For the third time in as many weeks, I’m waiting to hear back from advertisers to whom I’ve sent a media invitation with short and relatively painless lists of interview questions for the development of feature stories in the local press.

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Authenticity vs. The Algorithm: Why Money Can’t Buy Customers

Smooth Sale

He has an MBA from Babson College and is a mentor at MassChallenge, one of the world’s largest nonprofit startup incubators. . _. Consumers feel overwhelmed by social media advertisements that appear on their news feeds through ever-changing algorithms in today’s digital landscape.

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Why Cold Email Templates Don’t Work (& What to Do Instead)

Sales Hacker

The first thing anyone wants to know when asked faced with a new opportunity is, “what’s in it for us.” What to do instead: We sent this email, and it landed us a meeting because we shared our results with a similar nonprofit. It means that you take the opportunity to say, “I totally understand why that would be frustrating…”.