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Can Free Sales Content Send You Down a Dangerous Path?

Understanding the Sales Force

Did you ever drive down a street and seen a roadside sign advertising free stuff? On the Web, there are three kinds of free sales content available. Maybe it was a free sofa, chair, or table. Maybe it was a free lawnmower or bicycle. It could have even been free kid's stuff. Was there value? Was it any good? Was it a process?

Hubspot 120
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Why Sales Rejects Quality Leads?

SBI Growth

One of the top reported problems plaguing sales forces is the lack of quality leads. Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. Grading sales qualified leads.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Building a sales funnel that aligns with your business goals is essential. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. An LDR is not a sales rep either.

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High Velocity Prospecting

Partners in Excellence

To be truthful, each sales person did an outstanding job. Each of the sales people were leveraging tools for high velocity responses. During this same period of time, I happened to notice a few white papers and market research reports on sales productivity issues. Later in the day, I picked up my new car.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. My PowerViews guest today is Andrew Gaffney.

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Poor 'Quality' Marketing Leads for the Dumpster?

SBI Growth

One of the top reported problems plaguing sales forces is the lack of quality leads. Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. Grading sales qualified leads.