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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling. Streamlining processes, fostering communication, and providing insightful analytics, these tools work together and work smarter.

Lead Rank 105
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Proven Strategies for Effective Sales Management

Highspot

Incentives and Recognition Reward top performers with appropriate incentives and recognition. Incentives, training, engagement, and process strategies are proven to work based on the motivation and urgency they drive upon sellers. Communication Foster open and transparent communication within the team.

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Expert Tips for Improving Sales Operations Efficiency

Highspot

We’ll talk about how good leadership, special sales incentives, and clear jobs can help make sales ops better. Personalize Sales Incentives Sales ops teams, with their access to sales data and analytics tools, are uniquely positioned to transform incentive programs.

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Pricing challenges posed by a pandemic

Sales and Marketing Management

The more effective the commercial analytics, deal intelligence and deal price guarantee applications, the more they’re able to choose the best possible pricing strategy during chaotic times. Providing incentives for loyalty can also strengthen relationships while decreasing incentives to switch to a competitor.

Margin 194
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How to Create Sales Collaterals That Convert

Highspot

During consideration, case studies and datasheets make a difference. Case studies: Present real-world success stories showcasing how your solution benefits others. Use cases: Showcase examples of how various organizations and industries utilize the product. For awareness, educational blogs and eBooks build trust.

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5 Things Your Sales Reps Are Complaining About

Sales and Marketing Management

Built on AI and powerful analytics, they provide key customer insights that actually help salespeople be more effective in their job. There’s nothing more frustrating than having a prospective customer on the hook, then having to spend precious time combing for just the whitepaper or case study that fits their needs.

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Digital Sales Data: The (Real) Secret to Moving Deals from Prospect to Closed

Sales Hacker

From a rep’s perspective, managers reap the benefits of this data for better analytics and more accurate forecasting, whereas the rest of the team views Salesforce as a data dump and reporting tool that takes away from their paycheck. What’s the #1 incentive you can use with your reps? Align incentives. Align Incentives.

Data 68