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3 Times to Avoid Scripted Social Media

Zoominfo

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Proponents of this strategy argue that predetermined talking points and canned responses give companies editorial control of their social channels. Customer Service.

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The Rise of Digital Sales Rooms: Creating a Compelling Buying Experience

Allego

Companies primarily use DSRs as external channels to support buyer and seller engagements. However, teams other than sales can use them across the customer life cycle. Your marketers can create templates pre-populated with content, such as articles, eBooks, videos, and customer stories.

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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This can include blog posts, articles, white papers, case studies, and industry-specific guides.

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Managing Customer Relationships in a D2C World

SugarCRM

A strong customer relationship management system consolidates all critical customer information into one central, easy-to-use platform designed to foster strong relationships with dealers, channel partners, end customers and more. What will you do to avoid customer service nightmares and supply chain complications?

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PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

Pointclear

Not everybody can write, but there are ways to provide content to other people who are writing like input into articles and white papers. Bob says customers value dealing with employees who have the power to act. And the fifth habit is being able to deliver that change in a way that is delightful to customers.

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What Air Crash Investigations Didn't Tell You About QF32 (Airbus A380)

Tony Hughes

The second officer visited the cabin to investigate the damage and to communicate with the Customer Service Manager, Michael von Reth. He didn’t need to refer to a manual to do a masterful job because the culture within Qantas empowered him with shared values of transparency and service excellence.

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The Ultimate Guide to Creating Cold Emails That Convert From Sending Over 1 Billion Emails

Sales Hacker

I’m giving it to you today for free because I want to make sure you walk away from this article with huge value. If your offer sucks, it doesn’t matter if you’re channeling the ghost of William Shakespeare. If there isn’t a demand for your product or service, you will accomplish nothing. Now here’s the God’s honest truth.