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CRM Hijacks Customer Experience Strategy

Tony Hughes

We asked the participants what they believed the biggest challenges and burning issues are in Customer Experience, and we deliberately avoided steering the conversation toward CRM software. But CRM software quickly emerged as a burning issue and I made the comment that some research states 70% of CRM software implementations fail.

CRM 82
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CRM Is Dead! Long Live CX!

SugarCRM

And they say CRM is the software that enables you to do that. Along the way, we have seen the term “CRM” change and grow to include many concepts like sales force automation, customer service automation, marketing automation, and many, many other related software categories. Sales software didn’t talk with service software at all.

CRM 49
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Sales Tip: Understand the Value of Your Offering to Your Prospect

Customer Centric Selling

” I had a client who sold a software application that enabled petroleum engineers to analyze seismic and geological data to make informed oil and gas exploration and drilling decisions. They had an epiphany! By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company.

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Sales Tips: Making Sense Of Vague Advice

Customer Centric Selling

IBM taught me about hardware and software and I mistakenly thought my job was to educate buyers. Some scotch was involved and ultimately the epiphany came. Hardware and software were nothing more than means to an end and business owners didn’t need (nor want) to know all the esoteric details.

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The complete guide to writing much better marketing emails

Nutshell

Through innovative software , contacts and their behaviors can be tracked and segmented, dramatically boosting the effectiveness of a well-executed email marketing strategy. Sentence-case subject lines: The worst software we’ve ever seen 5 ways Nutshell outperforms comparably-prices CRMs. Skip ahead: What is email marketing?

Marketing 143
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Winning Big Deals - Everything You Need to Know

Tony Hughes

In 2005 I was running the Australian region of a global software company and we did three of the four biggest deals globally for the corporation. He'd read my book three months earlier but didn't seem to have any kind of epiphany. If you valued this article, please hit the ‘like' and ‘share’ buttons below.

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The Unlikely Lesson a Karate Master Taught Me About Sales

Chili Piper

I was looking for some serendipitous, universe-conspiring epiphany that made all the other schools look dwarf in their karate “skillness” in comparison to the one he chose. Want a heads up when we publish new articles about sales, like this one? This slow pace hurts the conversion rates and diminishes your overall brand.