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4 Surprising Data Points Email Marketers Should See Before Black Friday

Appbuddy

As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. In this article, we’ll tap into Validity’s Reputation Network—which collects and analyzes over 10 billion data points per day —to investigate a few key questions: When are we seeing email volume spike?

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New Year’s Resolutions for Growth Marketers in 2022 

Appbuddy

As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .

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Google Announces General Availability of BIMI in Gmail

Appbuddy

With 43% of the email service market share, Google’s announcement is a huge leap forward in the adoption of BIMI and presents a significant opportunity for senders to stand out in the inbox and attract the attention of their recipients. Let’s take a step back to learn more about BIMI and what this announcement means for marketers.

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Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

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Deep Dive into Sender Reputation

Appbuddy

A poor sender reputation could mean your mail is getting sent to spam instead of the inbox, which would negatively impact your email marketing ROI. This article should provide a good idea on how to sunset older addresses. Remove old or unengaged addresses. Do a post-mortem of the drop in reputation. Conclusion.

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Proven Techniques: How to Close a Sale Like an Absolute Pro

LeadFuze

It’s like climbing Mount Everest and planting your flag at the summit. A closed sale isn’t just about revenue; it’s a victory lap that proves you’ve successfully navigated through the treacherous waters of the sales process. That’s what every sales process feels like.

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How to Explain SPF in Plain English

Appbuddy

Marketing and security professionals should beware of the following SPF shortcomings that might leave their programs vulnerable to cyberattacks. . Read our article here about DKIM and how it provides additional protection for your email program. . But SPF has a few shortcomings. That all sounds great, right?

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