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Medical sales – grabbing physician attention – An STC Classic

Sales Training Connection

This lament is familiar from patients – and we’re certainly hearing it from sales people selling in the medical space. It’s no wonder sales people often hear from docs, “I’m too busy to talk right now.”. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection.

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Medical sales – tailoring sales to physician preferences – An STC Classic

Sales Training Connection

So, the challenge for medical sales reps is to figure out the right “buying” experience for every physician. So, let’s review a list of ideas for getting started: Determine how the physician wants to receive information – peers, company experts, journals articles. ©2012 Sales Horizons, LLC. Easy to say, not so easy to do.

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Medical device sales – tips to leverage the power of storytelling – An STC Classic

Sales Training Connection

Sales and storytelling – a powerful combination! We’ve written extensively about the power of storytelling noting that success comes more quickly to sales reps who are able to share engaging stories that resonate with the listener. Those tips work with all B2B sales. ©2012 Sales Horizons, LLC. Make it personal.

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Medical device sales – the book of knowledge is expanding

Sales Training Connection

When we first began working with medical device companies, we heard a VP of Cardiac Devices open our sales training program. He talked about a Book of Knowledge that sales reps needed to learn. A major challenge for the sales reps was to keep up with that Book of Knowledge.

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Training new medical device sales reps – getting it right

Sales Training Connection

Sales Training for New Medical Device Sales Reps. If you hadn’t yet had a chance, check out our article in the Winter 2012 issue of FOCUS Magazine – published by SPBT – Training new medical device sales reps – getting it right. But on its own, it’s not enough for sales success.

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Medical sales – A new sales environment as more physicians become hospital employees

Sales Training Connection

hospitals have begun responding to the implementation of health care reform by accelerating their hiring of physicians. physicians are now employed by hospitals or integrated delivery systems , a trend fueled by the creation of accountable care organizations (ACOs) and the prospect of more risk-based payment approaches.

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Training New Medical Device Sales Reps – Getting it Right

Sales Training Connection

If you did not catch this article in the Winter 2012 issue of FOCUS Magazine , we thought we’d re-post it here to provide our readers with easier access. Training new medical device sales rep. When designing a training curriculum for new medical device sales people , clinical knowledge is first and foremost.

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