Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. In the world of B2B, that commonality will always be data. What is data collaboration? Why is data collaboration important?

Data 246

Data Intent Data How To Intent 246

Zoominfo

JUNE 14, 2022

If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer Intent Data Sources.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Hubspot Sales

OCTOBER 5, 2023

In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1. And B2C salespeople report discovering new prospects most effectively through Facebook.

Social Selling 92

Social Selling Channels Social Media ROI 92

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. Time-to-value with ABM has been a big challenge,” Pillai says.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Troops

OCTOBER 25, 2018

Of the three, this the big one: 35% of sales organizations using Slack have dedicated channels for every customer and prospect. 35% of Sales Orgs Have Dedicated Channels for Their Most Important Opportunities and Clients. 35% of Sales Orgs Have Dedicated Channels for Their Most Important Opportunities and Clients.

Channels 119

Channels Data Inbound Enterprise 119

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

OCTOBER 5, 2021

Brands use market intelligence data to guide decision-making in all areas of their businesses, from product development to marketing campaigns to their entire go-to-market strategy. Market intelligence involves two primary data types: external and internal data. This type of data is not meant or public consumption.

Data 130

Data Marketing Scale Analysis 130

BuzzBoard

NOVEMBER 22, 2023

Capgemini ) The data shared above is of 2023 and it’s only increasing! Market predictions strongly indicate—2024 B2B marketing will be thriving upon not just personalization but hyper-personalized content. Research by Gartner suggests that by 2025, more than 80% of B2B sales interactions will occur in digital channels.

B2B 105

B2B Strategy Demographics Social Media 105

Zoominfo

OCTOBER 21, 2021

What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. Free Trial A Sales Funnel Has Four Stages: 1. Awareness Stage 2.

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

Sales and Marketing Management

JUNE 16, 2019

So why drown your B2B sales team in administrative tasks better served by artificial intelligence? Not only does it use data to tell your salespeople where to dig, but it does so instantaneously. Nonetheless, hard data and insights that give clearer B2B sales directions are invaluable. AI Is Stoking the Sales Field Fires.

B2B 232

B2B Top of Funnel Hiring Ideal Customer Profile 232

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 1. Jeb Blount (Sales Gravy).

Channels 187

Channels Face-to-face Video Hubspot 187

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. In fact, sales leaders agree that prospecting is the hardest part of the sales process. Find more prospects with Crunchbase Pro – try it free.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

Trends 99

Trends B2B B2C Social Media 99

Zoominfo

JANUARY 19, 2021

You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels. An example of a landing page design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience.

Trends 160

Trends B2B Marketing Channels 160

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. Read on to learn more about website visitor tracking and how it can help your B2B business grow. Benefits of website visitor tracking Top 10 website visitor tracking tools for B2B businesses FAQs about website visitor tracking What is website visitor tracking?

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

eGrabber

FEBRUARY 19, 2024

In the world of sales and marketing, prospecting lists are the backbone of any successful campaign. But what exactly is a prospecting list, and how can you build one that yields the best results? What is a Prospecting List? 50+ Ways to Build Prospecting Lists in no Time! Save these individuals to your prospecting list.

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Trade Show How To 59

DiscoverOrg Sales

DECEMBER 18, 2017

B2B buyers research solutions months before buying. According to Salesforce, 94% of B2B buyers conduct online research at some point in the buying process. Make 2018 the year YOU adopt data-driven marketing: Get our free eBook ! This should include: Firmographic data: industry, employee size, revenue.

Account Based Marketing 181

Account Based Marketing Data Ideal Customer Profile eBook 181

Lead411

MARCH 27, 2024

The Lost Art of Empathy in B2B sales In B2B sales, where measurements, targets, and bottom lines frequently take precedence, empathy has unfortunately become a lost skill for many people. In this results-driven atmosphere, empathy may be viewed as a soft ability that takes a second seat to concrete data and aggressive strategies.

B2B 52

B2B Quota Motivation Churn 52

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. The post 15 Indispensable Company Research Tools for B2B Sales Reps appeared first on ZoomInfo Blog.

Research 233

Research B2B Tools Company 233

Vengreso

APRIL 7, 2022

Imagine how much more targeted your outbound marketing or prospecting could be. . That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game. What Really is Intent Data?

Intent 95

Intent Maximizer Intent Signal Data 95

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Sales and Marketing Management

OCTOBER 26, 2020

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

OCTOBER 13, 2023

EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy. Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis B2B Airlines Marketing 176

Lead411

OCTOBER 31, 2018

One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate. The data makes complete sense when you think about how often the average person checks their cell phone every day. The data doesn’t stop with text messaging.

Channels 63

Channels B2B Face-to-face Call-back 63

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. They more and more understand that listening to the customer voice across digital channels, including social media and reviews sites, should be a key part of their success. With that in mind, here are four tips for advanced social selling.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI Growth

DECEMBER 25, 2013

A top trend in B2B marketing is the adoption of the Marketing Operations role. Not surprising, International Data Corporate (IDC) weighs in this month. By 2020, the Marketing function in leading companies will be radically reshaped into three organizational "systems" - content, channels, and consumption (data).

B2B 325

B2B Enterprise Enterprise Analytics 325

Hubspot Sales

MAY 22, 2019

It also explores how social media fits into a true multi-channel approach. I'm the host of The B2B Revenue Executive Experience podcast and, I'll admit, it's been a lot of work. But that work has paid off in terms of developing valuable content we can share with prospects and customers. Implementing a Multi-Channel Approach.

Channels 95

Channels Influencer Pipeline Social Media 95

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). With all that said, let’s examine a framework for building a better B2B sales stack. Start by really thinking about your prospecting cycle. Not so fast.

B2B 147

B2B Scale Buyer Persona How To 147

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis B2B Airlines Marketing 130

Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. According to the Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 97 percent of B2B buyers believe the timeliness of a vendor’s response to inquiries is an important aspect of the buying process.

Sales Qualified Lead 257

Sales Qualified Lead B2B Leads Marketing Qualified Lead 257