Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

No More Cold Calling

MAY 25, 2023

Referrals help you stand out in a sea of B2B sellers. How do B2B buyers tell one internet security company from another? One marketing platform or sales enablement app? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. None of us stands out to B2B buyers.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Sales and Marketing Management

DECEMBER 17, 2018

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. The requirements in B2B model are different. B2B marketing is more technical than B2C. In classic marketing, the goal is to meet the expectations that you’ve set. Penetration marketing.

Retention 238

Retention B2B Strategy Penetration 238

Sales and Marketing Management

APRIL 12, 2023

These four AI and machine learning uses will ensure that your sales reps effectively close pipelines and maintain momentum in this evolving space. The post 4 AI Use Cases to Optimize B2B Lead Management appeared first on Sales & Marketing Management.

Lead Management 177

Lead Management B2B Leads Marketing Qualified Lead 177

DiscoverOrg Sales

SEPTEMBER 4, 2018

Closing should be a win for both sides. Hubspot details this sales closing technique with a few questions: Ask your prospect: “Think of a scale of 1 – 10, where 1 is ‘I would NEVER buy from you’ and 10 is ‘I wish you sold more so I could KEEP buying from you!' Being OK with Walking Away. Van Leuven agrees.

Closing 286

Closing B2B Decision Maker Discount 286

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Let’s break that down.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Apptivo

DECEMBER 7, 2022

In other words, marketers have to utilize every opportunity to nurture every lead and to nudge them to becoming a customer. Everyone entering the sales funnel does not end up becoming a customer, and in order to convert as many as possible, concerted efforts are needed by the marketing team. What exactly is lead nurturing? Retargeting.

Lead Nurturing 96

Lead Nurturing Lead Rank Marketing Qualified Lead Lead Scoring 96

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. B2B Tips for Sales, Marketing, Recruitment, and More.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

NOVEMBER 11, 2019

Closing should be a win for both sides. Sales Closing Questions: The 1-to-10 Framework. Question 4: The Closing Question. “It Before we start talking about price points, I just want to make sure our top priority is executing an account-based marketing strategy. But the ‘ABC’ (Always Be Closing) mentality is wrong.

Closing 191

Closing B2B Scale Decision Maker 191

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Types of B2B Data Providers.

Data 245

Data B2B Vendor Intent Data 245

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Moreover, your sales representatives require the right tools to build rapport and close deals.

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Hubspot Sales

OCTOBER 14, 2019

You simply won’t succeed if you don’t take B2B selling for what it is: a high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling. Before we dive into the insider tips, let’s get crystal clear on what B2B selling entails. Here are key steps you may want to include in your B2B sales process.

B2B 137

B2B Sales Qualified Lead Closing Face-to-face 137

DiscoverOrg Sales

JUNE 21, 2017

In this video we’ll explain how to use a few techniques in your B2B sales efforts. Nurture cold dead B2B sales opportunities. Here, we go back to our closed dead opportunities. Now for us, a closed dead op is what most of you would call a closed loss op. Let me explain these three plays.

Sales Qualified Lead 202

Sales Qualified Lead Lead Rank Lead Scoring B2B 202

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Pipeliner

OCTOBER 20, 2021

If you are targeting business owners for your marketing outreach, LinkedIn can be a great lead generation tool. With so many professionals on LinkedIn, it’s no wonder that the platform is a powerful resource for B2B marketing. LinkedIn Lead Generation for B2B. Less work and faster deal closing.

Lead Generation 98

Lead Generation LinkedIn B2B Closing 98

Zoominfo

NOVEMBER 13, 2019

9 B2B Closing Techniques People buy from people first, then product second, according to ZoomInfo’s Director of Sales Steve Wernke. So here are nine steps to humanize your closing process, and strengthen your overall sales strategy. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Closing 130

Closing B2B Decision Maker Scale 130

Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. Income drops, but rents and other fixed expenses remain the same.

Trends 333

Trends Marketing Lead Rank Conference 333

Pipeliner

MARCH 5, 2021

You need to develop a strong strategy that allows you to close B2B prospects in an effective way. So read on to discover the steps you need to take to close your first B2B prospect easily. Conduct Market Research and Determine Your Ideal Buyer. What the current market trends are. Close the Deal.

Marketing Qualified Lead 87

Marketing Qualified Lead B2B Sales Qualified Lead Lead Rank 87

Zoominfo

JULY 28, 2019

In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics.

B2B 100

B2B Marketing Scale Campaigns 100

Sales and Marketing Management

JUNE 17, 2020

But in a company with both marketers and sellers, this motto has never been more applicable. Whether we readily admit it or not, there has always been an underlying current of us versus them between the sales and marketing teams. Sales and marketing need to become one. One leader. Shared agendas and goals increase collaboration.

B2B 177

B2B Buyer Persona Marketing Top of Funnel 177

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. In today’s crowded and highly competitive sales environment, your reps need all the insight they can get if they’re going to close sales, meet quota and grow the business. So how can data power up your B2B sales strategy?

Data 240

Data B2B Ideal Customer Profile Strategy 240

Sales and Marketing Management

MARCH 25, 2019

Close management of the sales team will be crucial. The B2B market needs to become as customer-centric as the B2C market. B2B companies are under pressure to make their offering more holistic and combine their product hardware with user-friendly software to create end-to-end solutions.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Data from Forrester Research shows how rapidly marketing metrics are changing.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside.

B2B 331

B2B Sales Qualified Lead Marketing Lead Generation 331

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ).

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

The Pipeline

NOVEMBER 19, 2019

This is a serious challenge facing many in B2B selling today, one that will continue to grow. If you can’t master B2B sales and time travel, you may as well learn to serve gravy for them fries. If you can’t master B2B sales and time travel, you may as well learn to serve gravy for them fries. What is B2B sales time travel?

Travel 213

Travel B2B Call-back Sales Qualified Lead 213

BuzzBoard

NOVEMBER 8, 2023

The two distinct realms of B2B and B2SMB stand out as pillars of commerce. B2B, or business-to-business, typically targets larger enterprises, including multinational corporations, that require substantial volumes of products or services. What Is B2B?

Lead Rank 105

Lead Rank Comparison B2B Ideal Customer Profile 105

Zoominfo

JUNE 9, 2019

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. Good questions and the answers they produce can make a huge difference in your ability to close deals faster. Sales Questions To Close Deals Faster 1. But this is often easier said than done.

B2B 100

B2B Closing Scale Guarantee 100

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Always be closing.

B2B 180

B2B Retail Segment Scale 180