Sales and Marketing Management

JUNE 19, 2023

The post How to Reinvigorate Sales Staff to Close More Deals in Tough Times appeared first on Sales & Marketing Management. With the right strategies, leaders can empower their teams to deliver their best performance. Here are some proven approaches.

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Sales and Marketing Management

MARCH 6, 2023

The post How to Close More Deals With a Robust Referral Program appeared first on Sales & Marketing Management. Customers have more impact on brand image than ever before. Using a referral program will bring customers into the loop of helping you grow your business.

Referrals 156

Referrals Closing How To Customer 156

Pipeliner

APRIL 14, 2021

In this Expert Insight Interview, Sean Doyle discusses closing more late-stage deals. Sean Doyle is the CEO and Principal at FitzMartin, as well as the organization’s leading mind and voice on sales marketing strategy. The importance of internal marketing. Obstacles to Closing. Internal Marketing.

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Sales and Marketing Management

JUNE 4, 2018

Author: Courtney Beasley, Director of Marketing at Walker Sands Successful and repeatable sales processes hinge on the alignment of your organization’s sales and marketing functions. In fact, when sales and marketing are aligned, companies experience a 25 percent increase in revenue. But you can’t grow your business with silos.

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Closing Marketing Channels Account Based Marketing 191

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Let’s break that down.

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Lead Rank Intent Data Closing Buyer Intent 309

SBI Growth

DECEMBER 14, 2023

To any sales professional, maintaining the fine line between persistence and pushiness can often be challenging, especially as the year-end approaches and the pressure to close deals mounts. So, how can you close deals without resorting to high-pressure tactics that could alienate your customers?

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SalesFuel

APRIL 24, 2024

So, when she submitted a story about reaching out to a local automotive dealer, it was no surprise she was able to use AdMall to close another big sale. We looked into the market intelligence for top spending [ZIP codes] to identify placements.” and closed the annual campaign for $62,000.

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Automotive Closing Hiring Ideal Customer Profile 52

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

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Top of Funnel Marketing How To Funnel 301

The Digital Sales Institute

MARCH 12, 2024

A guide to closing sales with ABC, or “Always Be Closing,” is a learning journey for salespeople looking to improve their sales performance, or “Return on Sales Effort (ROSE). Closing sales is about consistently moving customers towards a desired action or outcome. What does ABC, or ‘Always Be Closing’ really mean?

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Closing Objections Buyer Proposal 52

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

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Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

BuzzBoard

FEBRUARY 8, 2024

Strategies for Overcoming Objections When Selling Digital Marketing Services to Small Businesses In the realm of digital marketing, acquiring clients often necessitates surpassing objections, particularly when accommodating the distinctive requisites of small businesses.

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Small Business Small Business Cost per Lead Objections 52

SBI Growth

APRIL 19, 2023

At a closed-group leadership roundtable I recently hosted, I heard firsthand from market-leading CEOs that their business decisions are no longer reliant on media or other external reports. Instead, they are making decisions based on the actions of industry peers and their own company's data.

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Leads Marketing Qualified Lead Revenue Marketing 156

Sales and Marketing Management

MARCH 30, 2023

A comprehensive sales prospecting process is essential to closing more business, and it helps companies improve conversion rates, boost revenue, and so much more. The post A Comprehensive Sales Prospecting Process is Essential to Closing More Business – Here’s Why appeared first on Sales & Marketing Management.

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Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. This contrasts with traditional sales, which typically are associated with shorter sales cycles, fewer stakeholders, and are managed by a sales and marketing department. The Models of Enterprise Level Sales.

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Enterprise Enterprise Ideal Customer Profile Sales Process 95

BuzzBoard

FEBRUARY 19, 2024

Understanding the importance of positioning digital marketing for small business growth can substantially impact your ability to seal a deal. Leveraging digital marketing means providing not just a product or a service, but a solution to their problems. It’s also essential to understand the intricacies of securing clients.

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Pipeliner

DECEMBER 5, 2023

At Pipeliner, we have just devised a new tagline for our CRM and our company: Open to Close. Because Pipeliner is different, it effectively causes the market to think differently about sales. Many Meanings With our new tagline, Open to Close , we have nurtured a deeper understanding of our focus, for this tagline has multiple meanings.

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Pipeline CRM Closing Real Estate 59

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

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Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JUNE 9, 2019

Good questions and the answers they produce can make a huge difference in your ability to close deals faster. So keep reading as we provide you with our top 12 B2B sales questions to close deals faster. You may think you’re on track to close a deal when your solution meets 22 of your prospect’s 25 requirements.

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B2B Closing Scale Guarantee 252

Alice Heiman

MARCH 7, 2023

If a referral closes up to 70% of the time, why are we spending most of our effort on strategies that close less than 1% of the time?! At that time, digital marketing efforts were focused primarily on building websites and email marketing campaigns. Track and measure the results from referral leads vs cold outreach.

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Referrals Top of Funnel Closing Strategy 131

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

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Account Based Marketing Marketing Lead Rank Top of Funnel 130

LeadIQ B2B Sales Prospecting

MAY 5, 2021

It’s time to face the music: marketing and sales departments rarely get along. Here are our 6 tips on how to create sales and marketing alignment to close more deals.

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Closing Face-to-face Marketing Sales 98

Zoominfo

JULY 28, 2019

In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. Keep reading.

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B2B Marketing Scale Campaigns 240

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

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Email Marketing Benefit Webinar Metrics Marketing 264

Allego

NOVEMBER 22, 2022

Sales operations, customer success , and product marketing are all instrumental in getting prospects to the finish line. Product marketing in particular plays a key role in converting prospects to customers. The Persistent Disconnect Between Sales and Marketing. Alignment has long been an issue for sales and marketing teams.

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Marc Wayshak

JULY 15, 2020

Closing more sales only happens if you’re using the right sales strategy. In this video, learn 13 keys to closing more sales in a down market by using a brand-new selling approach. The post 13 Keys to Closing More Sales in a Down Market appeared first on Sales Speaker Marc Wayshak. Check it out.

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Close

MARCH 7, 2023

Together, sales and marketing automation can help your team close more deals. Learn how ->

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Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

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Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Pipeliner

APRIL 13, 2021

How can marketing help close late-stage deals? In this Expert Insight Interview, we welcome Sean Doyle, CEO at FitzMartin and author of SHIFT: 19 Practical Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task. Visit us on Apple Podcast You can also find SalesPOP!

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Marc Wayshak

JANUARY 26, 2023

Don’t you just hate it when the sale seems to be going well…but at the end, the close ultimately proves elusive ? It might seem like the end of the sale is the key moment to close the deal. But in reality, the earlier part of the sales conversation is what ultimately results in a closed deal—or not. Check it out: 1.

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Closing Case Study Face-to-face Study 102

SBI

DECEMBER 28, 2020

(Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England. Industry research indicates that the majority of marketers expect virtual events to be the norm past 2020.

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