Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. Read on to learn more about website visitor tracking and how it can help your B2B business grow. Plus, we’ll show you 10 visitor recognition tools that will boost your inbound marketing strategy. Table of Contents What is website visitor tracking?

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

The Pipeline

SEPTEMBER 2, 2020

From the time of the first salesperson, sales leaders have been trying to figure out how to get their teams to prospect. In a recent survey, 42% of sales and corporate leaders identified prospecting as a skills gap in their organizations. How do sales leaders create and balance the core element of a fine-tunes prospecting machine?

System 316

System Prospecting Quota Decision Maker 316

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Especially in the B2B Realm?). Pick out the right email automation tool. Technical Steps.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Zoominfo

FEBRUARY 3, 2023

But no matter which path works best for your team, you can’t prospect effectively without a deep understanding of your product, a firm grasp of your ideal customer, and the specific steps needed to connect the two. Optimum website conversion rates vary depending on the type of website, the desired action, and the industry.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

eGrabber

SEPTEMBER 5, 2023

In the fast-paced world of B2B marketing, time is a precious commodity. One critical aspect of your role is B2B sales prospecting – identifying potential leads that align with your target audience and business goals. But you don’t need to worry, there are B2B sales prospecting tools to help you out.

Ideal Customer Profile 59

Ideal Customer Profile B2B Prospecting Lead Generation 59

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting.

B2B 277

B2B Intent Signal Customer How To 277

Pointclear

OCTOBER 24, 2017

It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Earlier today I was talking to my wife about the B2B marketplace. movement harshly declare that proactive targeting and prospecting for new business is dead.

B2B 392

B2B Cold Calling PointClear Outbound 392

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. Start a conversation. What is Conversational Marketing?

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. They then leverage research tools and market insights to pinpoint promising opportunities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting.

B2B 246

B2B Intent Signal Customer How To 246

No More Cold Calling

JUNE 9, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. Successful sales professionals understand that technology is a must-have business tool. They don’t fill your pipeline with qualified B2B leads. Don’t believe me?

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. Top Ten Social Selling Tools: 1. Ready to get started?

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Prospecting 208

Prospecting Ideal Customer Profile Strategy Top of Funnel 208

Vengreso

DECEMBER 4, 2020

Leveraging technology, social selling , and sales prospecting tools has ushered in a new era for anyone pursuing a career in sales. Buyer behavior and selling motion are completely in sync and it is through correct B2B prospecting that we can succeed in this always-evolving field. What is Sales Prospecting?

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B Commission Exact 130

eGrabber

OCTOBER 5, 2021

B2B list building is nothing but building a list of B2B contacts who are likely to buy your product or service. Why you should build your B2B contact list ? You wouldn’t know who to target, who you contacted and who are really your prospects and so on. Build B2B Contact Lists & Find New Prospects in a Click!

B2B 145

B2B Ideal Customer Profile How To Networking 145

Vengreso

APRIL 4, 2022

The platform has quickly become a vitally important resource for B2B sales professionals too! If you’re not making the most out of the #1 social media platform for B2B sellers, we created LinkedIn Sales Mastery just for you! As a B2B seller, your online presence is an important part of how you sell.

LinkedIn 71

LinkedIn B2B Conversion Training 71

Hubspot Sales

JUNE 15, 2023

Salespeople are leveraging tools that streamline processes, save time, and create a more personalized experience for leads. In this post, learn more about how B2B salespeople leverage AI, and how you can adopt it into your processes. Table of Contents How do B2B salespeople feel about AI? Optimizing the sales process with data.

B2B 113

B2B Benefit Data Lead Rank 113

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective.

Data 251

Data B2B Churn Buyer Persona 251

Allego

FEBRUARY 28, 2023

Since then, rivals Google and Microsoft have poured billions (with a B) of dollars into generative AI tools, with mixed results. AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. How many new AI tools are there? How do you even use these things?

Tools 118

Tools Lead Rank Lead Scoring Microsoft 118

Lead411

AUGUST 22, 2023

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.

Ideal Customer Profile 98

Ideal Customer Profile Maximizer Pipeline B2B 98

Allego

FEBRUARY 15, 2024

After using the generative AI tool for more than a year, though, I am a lot less worried. That’s because gen AI tools still need humans to create quality content. Gen AI tools are another tool in my toolbox, much like Google Search or my MacBook. They help me do my job better and faster. But they can’t do it alone.

B2B 71

B2B Coaching B2C Tools 71

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

BuzzBoard

NOVEMBER 22, 2023

Market predictions strongly indicate—2024 B2B marketing will be thriving upon not just personalization but hyper-personalized content. AI-driven tools and automation streamline processes, allowing for the swift analysis of vast datasets to deliver content that resonates on a deeply personal level, increasing sales significantly.

B2B 105

B2B Strategy Demographics Social Media 105

Nutshell

MARCH 20, 2024

Choosing lead generation software can be tricky, though, with so many tools to choose from. Lead generation tools help businesses like yours attract, retain, and close leads by cultivating meaningful relationships with them. Benefits of lead generation software So, why are lead generation tools so important for businesses?

Lead Generation 77

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 77

Sales and Marketing Management

SEPTEMBER 17, 2017

It’s no longer enough to call a prospect, leave a voicemail and wait. In order to reach, pitch and ultimately close a deal, sales professionals need to be engaging with prospective decision-makers (6.8 per B2B buying decision) across social media platforms. There is simply no way to know which approach will be most effective.

B2B 192

B2B Decision Maker Conversion Social Media 192

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel? Awareness stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Zoominfo

JUNE 28, 2021

Imagine a chatbot that identifies your website visitors and their company, qualifies them based on your criteria, engages them based on data-driven insights, sets up meetings, and even notifies your sales team when they are ready for a conversation. Your team can then engage with the prospect via live chat in real-time.

Ideal Customer Profile 147

Ideal Customer Profile Conversion Top of Funnel Sales Qualified Lead 147

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. B2B buyers spend 27% of their purchase consideration time conducting independent research online , compared to only 5–6% with a sales rep. Top 10 Social Selling Tools 1.

Social Selling 100

Social Selling Tools Social Media Lead Rank 100

No More Cold Calling

JUNE 6, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. Successful sales professionals understand that technology is a must-have business tool. They don’t fill your pipeline with qualified B2B leads. Don’t believe me?

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

eGrabber

SEPTEMBER 5, 2023

In the fast-paced world of B2B marketing, time is a precious commodity. One critical aspect of your role is B2B sales prospecting – identifying potential leads that align with your target audience and business goals. But you don’t need to worry, there are B2B sales prospecting tools to help you out.

Ideal Customer Profile 40

Ideal Customer Profile B2B Prospecting Lead Generation 40

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. What Is B2B Sales Prospecting?

B2B 100

B2B Top of Funnel Buyer Persona Prospecting 100

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. In fact, sales leaders agree that prospecting is the hardest part of the sales process. Find more prospects with Crunchbase Pro – try it free.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90