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Let’s Get Personal: B2B Marketing Personalization

Zoominfo

Make no mistake about it—today’s customers want a personalized experience. The statistics speak for themselves: 77% of B2B sales and marketing professionals believe that personalization builds better customer relationships. Segmentation. At the core of personalization is customer and contact data.

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How to Build a B2B Sales Team Structure

Zoominfo

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) But what does the structure of a B2B sales organization look like as we enter the next decade? How Do You Improve Retention Rates for B2B Sales Teams? Today, we review.

B2B 200
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How to Create a Targeted B2B Customer Profile

Zoominfo

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? What is a Lead Capture Page?

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Let’s Get Personal: B2B Marketing Personalization

Zoominfo

Make no mistake about it — today’s customers want a personalized experience. The statistics speak for themselves: 77 percent of B2B sales and marketing professionals believe that personalization builds better customer relationships. Segmentation Customer and contact data are at the core of personalization.

B2B 130
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4 Key Considerations for More Personalized Marketing

Zoominfo

Is your audience segmentation granular enough? At the core of personalization is customer and contact data. The most basic way to leverage contact data for personalization is through list segmentation. Through list segmentation, marketers are able to deliver the most relevant content to prospects and customers.

Marketing 194