The Sales Association: BANT is Bunk!
The Sales Association
FEBRUARY 28, 2011
by Bill Barr I keep hearing that some sales organizations expect their marketing department to “qualify” their leads with Budget, Authority, Need and Timeframe ( BANT ). So Marketing sets up a call center, or uses other ways to “qualify” the lead so that sales can close it. Monday, February 28, 2011. at 9:05 AM.
Let's personalize your content