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What is Marketing Automation?

Apptivo

All About Marketing Automation. Marketing automation Definition. What is the need for marketing automation? Benefits of marketing automation. How does marketing automation work? Core areas of focus in marketing automation. What are marketing automation platforms? Who uses marketing automation?

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

When a company realizes they’ve reached the limits of human efficiency, their only choice is to turn to technology and automation.” While it can be difficult to measure the hard ROI achieved from implementing a sales engagement solution, one of the most tangible benefits you’ll see is the immediate impact on your sales team efficiency.

Scale 130
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CMO: Are you going to have a job in 2014

SBI Growth

You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Product Marketing.

Eloqua 316
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How to Engage Prospects to Identify True Interest

SBI

Companies like Epson, IBM, Microsoft, and Box are able to scale sales teams faster into different markets by having a Conversica A.I. Nancy: Describe the first 30 days after a company purchases your solution. Customers typically have a Sales Ops/Marketing Ops, internal Champions, and sales leaders/people on calls.

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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

CRM 133