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CMO: Are you going to have a job in 2014

SBI Growth

Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Consider this, Gartner says: “through 2015, 80% of social business efforts will not achieve the intended benefits”. Normally these programs are some of the largest investments the company will make.

Eloqua 316
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

When a company realizes they’ve reached the limits of human efficiency, their only choice is to turn to technology and automation.” While it can be difficult to measure the hard ROI achieved from implementing a sales engagement solution, one of the most tangible benefits you’ll see is the immediate impact on your sales team efficiency.

Scale 130
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How to Engage Prospects to Identify True Interest

SBI

Companies like Epson, IBM, Microsoft, and Box are able to scale sales teams faster into different markets by having a Conversica A.I. Nancy: Describe the first 30 days after a company purchases your solution. Nancy: How have companies determined the ROI of your solution? Nancy: Who benefits most from your solution?

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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. The key benefit of predicting churn are your customer loyalty communications and account- base marketing. Rebecca is a Sr.

Lead Rank 122
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What is Marketing Automation?

Apptivo

Benefits of marketing automation. Marketing automation companies. It benefits the business in the following ways. Benefits of marketing automation. Marketing automation companies. Following are the marketing automation companies that offer some of the most popular and sophisticated marketing automation platforms.

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

As the economic malaise continues through 2011, Frugalnomics remains in full effect, with more buyers continuing to guard budgets and demanding quantifiable business benefits from any new investments," said Tom Pisello, Chairman and Founder of Alinean. Accomplishments by Alinean this past quarter includes: The Inc.

Eloqua 51
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” He says the latter is not always easy because it’s tough to convince other people inside the company to do something other than their normal job. ” Marketers: Learn, Get Involved & Blog.

CRM 178