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JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. A sender’s perspective: ROI measurement & benefits.

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Appbuddy

MAY 4, 2022

Unsurprisingly, MPP has had a broad range of effects on email marketers. One key challenge, and one we hear frequently from our clients, is the way MPP impacts email list hygiene. . A clean list is the cornerstone of any successful email marketing program. But the benefits are vast. .

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SEPTEMBER 21, 2022

Gmail introduced tabs to organize emails in someone’s inbox. With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages. (Cue

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JUNE 11, 2021

Apple’s announcement of its plans to introduce Mail Privacy Protection (MPP) has sent reverberations around the world of email marketing. The DMA’s Marketer Email Tracker report shows 41% of senders now have language for this in their signup processes, while 43% include text about tracking in their emails.

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Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! This encourages greater subscriber trust in senders, as they are given a visual indicator it’s a legitimate email.

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JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

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APRIL 14, 2022

Many accessibility tactics overlap with established email best practices, so it’s not only impaired subscribers who benefit. Smart use of accessibility enhances brand reputation, amplifies ethical positioning, and increases ROI from the email channel. . Implementing email accessibility sounds like a no-brainer, right?

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Appbuddy

JULY 16, 2021

For example, if you use the Apple Mail client to read emails sent to your Gmail address, any pixel-based tracking generated by those interactions will be impacted by MPP (as described above). However, if you have an Apple email address but use an Outlook account to read those emails, pixel-based tracking will not be impacted.

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AUGUST 4, 2022

Virgin’s email marketing team understands deliverability is an ongoing challenge. They also focus on alignment between email and website user experiences. Greater email interactivity has the added benefit of making Virgin’s emails more accessible for customers with disabilities. .

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NOVEMBER 17, 2020

When lockdown first became reality back in March/April, email marketers had to adjust their strategies overnight to address a very different set of needs. Smart senders also provide functionality like “remind me later” and “take a snooze”, allowing subscribers to engage on their terms, reducing potential list churn as an added benefit.

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DECEMBER 15, 2020

In the first two posts of our Holiday Reading Series, we looked at how 2020 forced email marketers to innovate and adopt new technology, and explored how email marketers have dealt with the emotional hardships of this year. Peak sales periods come with many challenges for retailers and marketers.

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NOVEMBER 17, 2022

In preparation for my keynote address, I did some research into the Nordic email marketing landscape. Using insights from Validity’s MailCharts brand intelligence solution, I created a performance benchmark based on email programs in Denmark, Finland, Norway, and Sweden. Thursdays and Sundays are the most popular sending days.

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