Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Bad buyer personas. Bad buyer personas. Keep reading!

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

SBI Growth

AUGUST 26, 2012

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. Buyers have simply shut off the traditional world of marketing.

Lead Rank 306

Lead Rank Lead Scoring Leads Marketing Qualified Lead 306

Tenfold

AUGUST 30, 2017

What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. So, it pays to ask: How do B2B buyers search for tech solutions and how can you ensure you’re there, at every stage of their buyer’s journey? B2B Buyer Behavior.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

SBI

AUGUST 6, 2019

Transforming Sales: Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction. ED: Adobe recently discussed the concept “business-to-everyone” (B2E) in the cloud industry to encapsulate the convergence of the B2B and B2C buying experience. This week I interview Ed Calnan, President and Co-Founder of Seismic.

Buyer 94

Buyer B2B Scale Marketing 94

Pointclear

AUGUST 15, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Popular opinion would have you believe that, however, recent research shows that buyer’s want sales involvement in early stage conversations—in fact they prefer it. Keeping pace with today’s buyer has demanded change in the sales process.

B2B 189

B2B PointClear Buyer Social Selling 189

DiscoverOrg Sales

DECEMBER 27, 2017

Check out our most-read and most-shared blogs from 2017! SURVEY] The B2B Buyer Persona: 30 Ways to Get Inside the Mind of Your Target Buyer. Martin for two buyer persona studies: Just 18% of buyers trust and respect salespeople. For the complete study, download The B2B Buyer Persona here.

Buyer Persona 149

Buyer Persona Cold Calling Study Outbound 149

Crunchbase

MAY 20, 2022

The author is an expert in their field and we are honored to feature and promote their contribution on the Crunchbase blog. Social media plays a similar role with buyers during the B2B sales cycle. Modern B2B buyers rely on social media research throughout the sales process in order to make an informed decision.

Social Selling 52

Social Selling Buyer B2B Social Media 52

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Continue reading.

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. And there you have it—our March B2B blog post round-up.

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Direct Dials: The Secret to B2B Sales Success. For those who aren’t familiar, connect rate—or reach rate—is the number of calls it takes for a sales rep to connect with a potential buyer. B2B marketing often gets a bad rap. Continue Reading.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. When B2B buyers need to solve a problem, they start researching online.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Score More Sales

MARCH 14, 2012

Before you make in-person or phone contact, decide what you and the buyer (prospect) are going to do next. Next actions are the fuel by which a seller can encourage a buyer to move forward. It is more about helping create continued interaction with our potential buyer. The third tip talked about setting next actions.

Buyer 196

Buyer B2B Call-back Decision Maker 196

SalesFuel

APRIL 10, 2024

SalesFuel explains that to be considered credible, buyers must know what they're talking about. Buyers should know how to help solve business problems or achieve goals. One being that sellers simply want to work with knowledgeable buyers, according to SalesFuel's findings. What is sales credibility?

Research 115

Research Hiring Social Media Trends 115

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. B2B companies need to switch from a mentality of “here’s what we’re selling” to “we understand what you need.” Customers have more power and more information than ever?—?they

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Buyers like to shop from businesses they know and trust.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Showpad

AUGUST 1, 2018

The dynamic between Sales and B2B buyers is changing. Buyers no longer wait for sales reps to educate them on a new product or service. This kind of self-reliance is because B2B buyers no longer see content handed them from Sales as addressing the specific challenges they face in their business.

Top of Funnel 45

Top of Funnel B2B Buyer Funnel 45

No More Cold Calling

MARCH 30, 2023

Way back in 2015, I published a blog post: Girl Power: Men with Daughters Get It. Read “ Celebrating the Women on the Quarters 2023 ”) How to Win New Clients from Lost Deals I have been in B2B sales so long that I’ve probably forgotten more deals than I remember. In fact, buyers might just need us now more than ever.

Referrals 156

Referrals Cold Calling Social Media Call-back 156

Alice Heiman

DECEMBER 12, 2018

So, we have gone through and found our top 5 blog posts that were published in 2018 and a few of my favorite podcasts I was on this year. Our Best Blogs of 2018. But, most B2B sales require humans to talk to other humans while understanding the buying process and determining problems that need to be solved. We hope you enjoy.

Social Media 91

Social Media Sales Cycle Gatekeeper Decision Maker 91

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.).

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. The benefits of a well developed B2B brand are far and wide. Your B2B website is no exception.

B2B 261

B2B Social Media Hubspot Channels 261

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales Hacker

JUNE 23, 2021

Here are the seven best sales blogs (and five bonus sales newsletters!) But that is because this community lives and breathes B2B sales. Why we love it: Each B2B sales article, podcast, webinar, and discussion is designed to support and elevate the sales profession. Connecting with buyers. Sales Hacker. Sales enablement.

Top of Funnel 79

Top of Funnel Webinar Metrics Hubspot Cold Calling 79

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. By segmenting your B2B customer lists, you can start building critical relationships with leads from the first contact.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

Mereo

DECEMBER 14, 2022

We are not here to just make noise but rather to provide you and other B2B leaders with true value that will make a difference in your organizations. Even now and into the future, as inflationary conditions hang around and as other disruptions come and go, your salespeople may likely need to have these conversations with buyers.

Sales Enablement 45

Sales Enablement Face-to-face B2B Buyer 45

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. According to Content Marketing Institute, 69% of top-performers in B2B content marketing have a documented content strategy. A blog post headline that says, “We won the best-in-class award again last year,” might earn a reader’s “So what?”

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . A given buyer might not necessarily move linearly along this pathway.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2C 209

B2C B2B Marketing Social Media 209

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.)

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Zoominfo

APRIL 14, 2019

In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ). Fear not, today we show you how to solve four of the top B2B marketing automation problems. For more infographics like this one, check out one of the following: A Guide to B2B Blogging Success [Infographic].

Scale 174

Scale Marketing Buyer Persona B2B 174

Partners in Excellence

JULY 15, 2015

It’s brilliant in it’s simplicity and is a great starting point to look at the challenges of B2B Decision-making. ” It’s easy to understand this in the context of individual or personal purchases, but too often overlooked in B2B sales. There are actually two other things that happen as B2B buyers make decisions.

B2B 48

B2B Buyer Buying Cycle Groups 48

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. Yet in the world of B2B, there are certainly some common pain points that we all can relate to.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

JULY 9, 2019

Check out some of our other infographics: 4 New Year’s Resolutions for Your B2B Organization. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic]. 4 B2B Marketing Automation Problems [Infographic].

Hiring 188

Hiring Buyer Persona B2B Lead Generation 188

Zoominfo

DECEMBER 16, 2018

B2B data isn’t glamorous. Check out the infographic below to learn how B2B data cleansing in the form of automated data maintenance is the best gift you can give yourself this year. A B2B Marketing Thanksgiving [Infographic]. A B2B Sales Thanksgiving [Infographic]. 4 B2B Marketing Automation Problems [Infographic].

Data 182

Data Buyer Persona B2B Inbound 182

Zoominfo

JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Don’t Let B2B Business Data Decay Ruin Your B2B Database. Up to 25% of B2B database contacts contain critical errors. Key Takeaways About B2B Database Marketing.

B2B 213

B2B Data Marketing Buyer Persona 213

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Your best buyers are most active on social platforms.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Targets Demand Generation Social Media 204

Zoominfo

FEBRUARY 25, 2021

This requires a strategic approach, starting with: Who is the target buyer you want to attend your webinar? Choose a Buyer -Centered Topic for Your Webinar. However, your buyers want to know how you can help them solve a business problem. However, your buyers want to know how you can help them solve a business problem.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

MAY 1, 2018

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. So, today, we’ll let you decide for yourself— is live video an effective B2B marketing tacting? Key Takeaways.

Video 232

Video Buyer Persona Social Media Hiring 232