DiscoverOrg Sales

FEBRUARY 21, 2018

Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year. For walk events, we get about 400 leads per walk event, of which half are “hot” (sales accepted) leads. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. Get a map of the event.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. Virtual Events.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Sales Hacker

OCTOBER 13, 2023

There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. When asked who is rethinking their go-to-market strategy, around 60% of the room had a hand raised in the air.

Conference 98

Conference Demand Generation Targets Account Based Marketing Scale 98

SBI Growth

APRIL 22, 2013

Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. It builds your authority in the logistics industry and boosts inbound lead generation.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

JUNE 8, 2020

In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. I found that Hubspot has been tracking this pretty well in their blog. This led me to start thinking about what other “muscles” are being worked during COVID-19. Over 53,000.

Outbound 195

Outbound Company Webinar Metrics Demand Generation Targets 195

SBI Growth

APRIL 22, 2013

Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. Trigger Events. B2B Lead Generation Blog. Community Marketing Blog.

Pipeline 223

Pipeline Hiring Demand Generation Targets Demand Generation 223

Sales Hacker

MARCH 1, 2024

This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. As a result, 60-65% of AudiencePlus deals are sourced through events and content.

Media 71

Media Company Distribution How To 71

SBI Growth

OCTOBER 19, 2012

The purpose of this blog post is to provide marketing leaders with a five minute executive summary explaining the new offering and what it means to your business. More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns.

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. Trigger Events. B2B Lead Generation Blog. Community Marketing Blog.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation Targets 216

The Pipeline

MARCH 31, 2011

Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. Triggers Fundamentals (101) – Events. How well prepared you are in advance will help determine how well you can leverage events when they come to your advantage.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

SBI Growth

OCTOBER 19, 2012

The purpose of this blog post is to provide marketing leaders with a five minute executive summary explaining the new offering and what it means to your business. More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). 3 Creative B2B Lead Generation Tactics.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

The Pipeline

NOVEMBER 10, 2011

Focus Roundtable Free Online Event. The message from blogs, webinars, tradeshows is clear: The buyer has changed and so must your prospecting strategies. Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Top Sales Blog.

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

Zoominfo

JUNE 8, 2020

In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. I found that Hubspot has been tracking this pretty well in their blog. This led me to start thinking about what other “muscles” are being worked during COVID-19. Over 53,000.

Outbound 147

Outbound Company Webinar Metrics Demand Generation Targets 147

SBI Growth

OCTOBER 5, 2013

Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. You also want to create campaigns that nurture leads that are still early in the buying process.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

OCTOBER 24, 2012

A previous blog post outlines a solid approach to making the calculation through a framework unique to marketing. A common mistake is to attribute total success to the original lead source without careful analysis of the chain of events. That's where SBI's demand generation programs benefit from ProForma campaign measurement tools.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 293

The Pipeline

FEBRUARY 21, 2012

A collection of three top sales books, including my award winning book on Trigger Events. A copy of the award winning book on Trigger Events. Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog.

Pipeline 220

Pipeline Cold Calling Sales Qualified Lead Hiring 220

The Pipeline

DECEMBER 7, 2011

Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

The Pipeline

JANUARY 18, 2012

Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

SalesFolk

JANUARY 26, 2021

The content was extremely popular, and my blog post was Hubpsot’s most popular sales blog post for a very long time. That Hubspot blog post happened more than 5 years ago , and I’m still getting these lazy copycats sending me a butchered version of my own email template. appeared first on Salesfolk.

Hubspot 52

Hubspot Demand Generation Targets Demand Generation Fashion 52

The Pipeline

NOVEMBER 16, 2011

Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

SBI Growth

JULY 17, 2020

Tradeshows and field marketing events have. Even though some of the immediate business impacts of the COVID shutdown has started to abate, one of its more lasting effects has been to throw most enterprise 2020 marketing plans into total disarray.

Marketing 218

Marketing Strategy Enterprise Enterprise 218

The Pipeline

JUNE 8, 2011

Sales Success , Tibor Shanto , Trigger Event Selling , Trigger Events , Video. Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Top Sales Blog.

Pipeline 224

Pipeline Cold Calling Hiring Compensation 224

The Pipeline

OCTOBER 26, 2011

Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 240

Pipeline Lead Rank Lead Scoring Cold Calling 240

The Pipeline

APRIL 25, 2011

Stored in Attitude , Dont Wait , EDGE Sales Process , Events , Metrics , Proactive Triggers , Proactivity , Sales 2.0 , Sales Strategy , Sales eXchange , Sell Better , Trigger Events , Triggers , execution. Motivate buyers using the solution not an event. – Sales eXchange – 94. Go ahead, do it , click here now! MONICA ARIAS.

Pipeline 216

Pipeline Twitter Hiring Cold Calling 216

The Pipeline

FEBRUARY 20, 2012

Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. Demand Generation. Trigger Events. Top Sales Blog.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation Targets 218

The Pipeline

FEBRUARY 8, 2012

Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 228

Pipeline Top of Funnel Cold Calling Webinar Metrics 228

The Pipeline

MARCH 7, 2012

Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 210

Pipeline Sales Qualified Lead Cold Calling Webinar Metrics 210

The Pipeline

NOVEMBER 25, 2011

To Jonathan Farrington ’s credit, rather than resting on the success of the inaugural event, he has expanded things again, this year he has improved and expanded it to the 2011 Top Sales & Marketing Awards. The work on my blog The Pipeline , garnered two nominations. Demand Generation. Trigger Events.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

The Pipeline

NOVEMBER 23, 2011

Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Sales Qualified Lead 231

Sales Qualified Lead Pipeline Cold Calling Webinar Metrics 231

The Pipeline

JANUARY 17, 2012

Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Influencer 222

Influencer Pipeline Hiring Top of Funnel 222

The Pipeline

MARCH 6, 2012

Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212

The Pipeline

JANUARY 28, 2012

Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 215

Pipeline Social Media Cold Calling Hiring 215

The Pipeline

FEBRUARY 29, 2012

Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 212

Pipeline Hiring Cold Calling Webinar Metrics 212

The Pipeline

AUGUST 10, 2011

Demand Generation. Trigger Events. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244