operations buying-group-expansion Blog Related Topics 
BuzzBoard
NOVEMBER 24, 2023
This blog post examines how account-based marketing, on the heels of AI-infused sales and marketing tech, is emerging as the all-powerful approach to help focus sales and marketing efforts on the accounts that matter most for accelerating growth. As the need for software capabilities across cloud, analytics, IoT, AI, etc.,
Crunchbase
MARCH 1, 2023
Prior to that, she was the VP of sales at Human Interest , a fintech unicorn and one of the top Y Combinator companies , and also the regional manager for Groupon in Western China, where she led revenue teams in global expansion. Building a sales function from the bottom up, she drove 5x growth in 2022.
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Anthony Iannarino
JUNE 29, 2020
It forced me to operate on my back foot, defending, instead of selling on my front foot , playing offense and causing my competition to defend what was already theirs. By not pursuing a larger concept of “expansion,” you leave yourself open to being displaced. There is also never a reason not to operate on your front foot.
Emissary
NOVEMBER 4, 2021
Cast a broader net to look at propensity to buy in new industries where you might not have a foothold today. You want to be sure that the verticals you select are narrow enough that your targets recognize themselves in the group of accounts. These criteria may help you narrow in on smaller groups of accounts. In-house data.
Pointclear
JANUARY 31, 2012
Read Tony’s blog Buyerology Now for insightful commentary on the impact of changing buyer behaviors related to sales and marketing today. Such as: Buyers have more expansive networks that participate in decision-making. Buying cycles are getting longer with more touches happening before sales engagement. He holds a B.S.
LinkedFusion
SEPTEMBER 29, 2023
Messages for the group: You have access to everyone in your group, just like at events. This information can come from a news story, a blog post, or simply a salient point in their summary. Organic reach expansion: You can automate your interactions with other LinkedIn users by using social media bots.
OpenSymmetry
APRIL 8, 2016
Typically, there is an underestimation of the required breadth of impact, capability, funding, and the quality of communication required to gain buy-in from staff. For example, new product launches or geographical expansion. The top 3 aspects were: Effectively communicating change and gaining buy-in from staff – 38%.
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