Remove the-why-what-how-of-a-lead-to-revenue-assessment-part-1-the-why-what
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The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What

Pointclear

Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Treating the symptoms of poor revenue performance is not going to make it better. Treating the symptoms of poor revenue performance is not going to make it better.

Lead Rank 100
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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be.

Data 130
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Sales Agility Excellence: The Sales Infrastructure You Need to Enable Success

Crunchbase

This article is part of the Crunchbase Community Contributor Series. We are honored to feature and promote their contribution on the Crunchbase blog. There are many trigger points, like client diversity, and it’s disconcerting to realize just how many businesses tread on the edge of calamity for their companies.

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. They might be aware they have a problem, but don’t know how to solve it yet and aren’t quite ready to make a purchase. Why is the sales funnel outdated? Let’s get into it! The Sales Funnel.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

In part one , I provided insight into the why and what of a lead-to-revenue assessment. I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. Step 1Revenue Influencer Feedback.

Lead Rank 100
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Sales Tech Simplified: How to Find ‘Selling Nuggets’ Through Relevant Insights

SBI

In this series, we ask tech executives to describe the why and how of their solution. Nancy: Why does the industry need your solution? We are constantly asked to demonstrate how they can improve efficiency and drive growth. Nancy: Why should it be prioritized above other options?