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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

In part one , I provided insight into the why and what of a lead-to-revenue assessment. I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. Step 1 – Revenue Influencer Feedback.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be.

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Sales Agility Excellence: The Sales Infrastructure You Need to Enable Success

Crunchbase

This article is part of the Crunchbase Community Contributor Series. We are honored to feature and promote their contribution on the Crunchbase blog. There are many trigger points, like client diversity, and it’s disconcerting to realize just how many businesses tread on the edge of calamity for their companies.

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. They might be aware they have a problem, but don’t know how to solve it yet and aren’t quite ready to make a purchase. Why is the sales funnel outdated? Let’s get into it! The Sales Funnel.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. The right side of the brain is responsible for creative thinking and artistic intuition — which is why artistically inclined marketers are considered to be “right-brain” thinkers. Let’s get into it!

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The 5 Stages of Developing and Launching a New Sales Strategy

Chorus.ai

What’s exciting can often be daunting, too. What is a sales strategy? It’s fundamental to driving revenue and giving sales reps information that’s key to targeting the right customers and closing deals. In 2021, after a year that no one could have expected, everyone’s feeling it. Companies too. This will be the approach we take.

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Revenue Intelligence 101: 4 Workflows To Supercharge Your Marketing Team

Gong.io

Ahhh … Revenue Intelligence. Heck, Gong has been in the Revenue Intelligence game since it started in 2019. But what exactly is Revenue Intelligence and why it is an essential tool for any B2B company to be using? And how can teams other than sales benefit from actionable customer data and insights? .

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