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Marketing KPIs are changing. Here’s why.

Zoominfo

“Using marketing-sourced pipeline as a KPI oversimplifies the complexity of the B2B buying cycle,” she says. For example, if a prospect downloads a whitepaper and six months later sales runs an outbound motion to re-engage them — who gets the credit? So, what metrics should marketers report on ?

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33 Sales Tip & Techniques

MTD Sales Training

10) Discover the prospect’s buying cycles. 17) Don’t sound desperate in sales meetings. 21) Technology is changing the buying cycles of buyers, so build your knowledge of all the technological advances in your industry. 9) Prospect at the right level within the business. 11) Build trust at every touchpoint.

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Adapting to the World of Virtual Selling

Sales and Marketing Management

Successful virtual selling is dependent upon using modern technology to nurture prospects, share information, conduct demos and host meetings. As many companies currently slow their buying cycles or freeze them completely, intelligent virtual selling is one of the only ways to overcome these uncertainties.

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The Only Question You Have To Answer

The Pipeline

” Numerous surveys have shown that a core premises Sales has been labouring under is a myth, total falsehood: Buyers are more informed and therefore able to make more informed decisions. Next time you are with a prospect, ask yourself how to best assure him/her that beyond all, they will not be fired as a result of signing on to you?

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Compressing The Sales Cycle

Partners in Excellence

” Second, we must design better more impactful meetings with the customer. Most of the time wasted in sales meetings is a lack of purposefulness and preparedness in the meetings. Our research (admittedly a few years old) shows that sales people make at least 37% more calls than necessary to close deals.

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Don’t Call, Just Text: How to Sell to Millennial Buyers

Sales Hacker

How to meet the needs of millennial buyers Virtual and personalized experiences are essential to engaging millennials. Sellers are 111% more likely to use content presented by a high-performing sales rep in the form of a demonstration or role-play. Here are some strategies to help create these buyer experiences.

Buyer 89
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3 Mandates That Matter for CROs: A Conversation with Forrester and Juniper Networks

Mindtickle

The downward trajectory of the on-site sales meeting. A Forrester survey conducted pre-COVID-19 revealed that one in seven business buyers prefers not to meet with a sales rep in person. Buyers are indifferent to how sales organizations are set up.