Your Sales Management Guru

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Building a Sales Pipeline

Your Sales Management Guru

Overview: The marketing plan incorporates messaging from your vendors with marketing materials, email campaigns, telephone scripts and partner involvement. Action steps include: 1) Refine their prospect database to reflect the A, B, C Ideal client profile concept.

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Should Salespeople Prospect Anymore?

Your Sales Management Guru

In many organizations marketing is expected to develop leads via a well messaged nurturing campaign with a quality data base with an objective to set-up the salesperson with a highly qualified opportunity. In this format there maybe a series of marketing campaigns, tele-sales people and a well-designed CRM reporting system.

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How to Get a Meeting with Anyone

Your Sales Management Guru

Second, why this book has been so popular is the author does not simply discuss concepts or theories, but Stu shares with the reader 20 potential campaigns that includes tactics and actual resources/URL’s where you can access additional information to actually execute the selected campaign.

Meeting 40
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Build Your 2017 Pipeline NOW!

Your Sales Management Guru

HINT: This marketing campaign idea could incorporate messaging from your vendors utilizing their marketing materials, email campaigns, telephone scripts and partner involvement, if their marketing website allows you to download quality tools.

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It’s a Scary World Out There!

Your Sales Management Guru

Campaigns should be focused to the specific job title you are attempting to address. Run your “Business Breakfasts or Executive Forums’ campaigns aimed specifically to a job title with the appropriate message for that title. To gain attention you need to consider “edgy” and stand out in the market.

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The Power of Net-New

Your Sales Management Guru

We normally recommend that each potential prospect must be “touched&# eight to 12 times by e-mail, direct mail, phone calls and other campaigns. The secret to a successful campaign is touching various job titles at each prospective organization, such as president, VP of sales, marketing, human resources and CFO.

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Sales Mgmt: Mowing Your Lawn

Your Sales Management Guru

In one client we didn’t hire the salesperson we wanted, in another a salesperson left without management knowing it would happen and in another the marketing campaigns didn’t launch on time. Just like my lawn….

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