article thumbnail

Lead Generation Tactics for Increased B2B Sales

Sales and Marketing Management

Author: Martin O’Callaghan Sales managers are always looking for ways to acquire more customers for the products or services that you’re selling. When used appropriately, social media is the best tool for refining your lead generation process. In-depth case studies. Social Media Marketing. Trusted Backlinks.

article thumbnail

Lead Generation Specialists — What They Are and How to Become One

Hubspot Sales

Lead generation specialists play a crucial role in the sales process. Not only do they prospect for new business, but they help bring them into the sales funnel during the early stages. Alead generation specialist is one of the first people a prospect interacts with.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead generation and nurturing best practices for SMBs

Act!

This is why modern businesses invest in lead generation and nurturing strategies that keep their pipelines full and help them generate consistent sales. In this article, we’ll define lead generation and nurturing, show why they’re critical to your SMB, and share actionable tactics you can use to fill your pipeline.

article thumbnail

The Complete Guide for Selecting the Right B2B Lead Generation Company

Cience

I magine if you could choose an industry-leading service provider with years of experience and complete knowledge about lead-generation companies. We recently noticed this lack of worthwhile, pertinent information related to lead-generation services on the web. Services Lead Generation Companies Offer.

article thumbnail

B2B Event Lead Generation – Guide

Cience

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. CIENCE marketing managers are among that 68%. Not only do we participate in events, but we also help our clients leverage event sales meetings to full potential. Event Lead Generation. The top reason?

article thumbnail

The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process

Sales Hacker

For many organizations today, lead generation is the Achilles’ heel of business development. They spend tons of money to hire closers — salespeople who are fired up and ready to close business — but they aren’t generating enough leads to keep them busy. What is a lead generation strategy? Inbound strategies.

article thumbnail

Proven Strategies for Effective Sales Management

Highspot

Effective sales management is the core of any successful business. Read on as we break down why strong sales management matters, along with proven strategies to achieve it. It involves planning, organizing, leading, and controlling the sales activities within an organization to achieve its revenue targets and close deals.