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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. The 3 Things you must know about Social Media competitive intelligence: 1) Social Data Collection: The act of gathering data about your competitors. Data you should be collecting includes: i.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

The integration should pass a campaign id to the tool, unique for each marketing channel and campaign. Feed campaign ID to the tool – It is important to track where specific traffic, leads and opportunities are sourced from.

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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

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List of best marketing automation software for 2021

Salesmate

Integration is important as you don’t want to spend your time in transferring the data and making the process more complex. Statistics and data drive every business, so you need marketing automation software that provides actionable insights on your drip campaigns, email marketing performance, and other metrics to track the performance. .

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What is Marketing Automation?

Apptivo

While they have the opportunity to reach out to a much bigger audience, they need to actively and proactively push precisely targeted data-driven marketing communication to a highly segmented audience that is spread across various demographics and geographical location. What is the need for marketing automation? Eliminating human errors.

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Is Lead Generation Slipping Away From Marketing?

Pointclear

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Sales isn’t into sharing data. John Obrecht.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” And that goes for unstructured data, too. And you can show demos.

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