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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Develop external audience-centered sales aids (Case Studies, product comparison grids, etc.). Generates meetings with decision makers inside of your target prospects. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. These three buyer-centered tools work in concert together.

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Unveiling BuzzBoard’s Strengths Through Customer Reviews

BuzzBoard

This is a really helpful prospecting tool!” —Val, Val, General Manager “Buzzboard makes prospecting sooo much easier!! Call activity is up, conversions are higher, and the tools really enable confidence with the teams.” Our quality of competitive comparison does get prospects, even the uncommitted ones, to pay attention.

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Marketing Needs to Put Skin in the Game

Pointclear

The mix should consist mostly of sales enablement, then demand generation, with less focus on awareness. The percentage of revenue spent on marketing tends to increase to 20 to 30 percentage points in comparison to Tier 1 accounts. Tier 2: Inside Commercial Accounts.

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

We pitched the idea to our corporate marketing team as they had the demand generation budget. Make The Salesperson’s Job Easier More is not better, especially when it comes to sales tools! Lots of sales tools (that rarely get used) are their answer but maybe not the best answer. Promo codes weren’t a thing yet.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Research shows 68% effectiveness in B2B demand generation. You can even create custom data points and generate comparison charts to see which sources bring you the best leads. However, ongoing lead generation deserves attention if you want to scale your operation. Start with a 14-day free trial !

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Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

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Alinean Powers Diagnostic Assessment Tool: the Sage Pacer Survey

The ROI Guy

These benchmark comparisons provide insight into how other organizations see their processes in light of current economic conditions, and how this compares to the businesses' responses. This tool is used in demand-generation campaigns to help engage executives, diagnose opportunities and drive further engagements by sales.

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