Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Rank 100

Lead Rank Lead Scoring Lead Management Sales Qualified Lead 100

Apptivo

JUNE 27, 2022

Lead generation includes all the efforts required to capture quality leads , with due effort can be converted into customers. A powerful lead management CRM helps businesses by gathering leads from multiple sources and tracking their journey along the sales funnel. What is CRM lead management?

Lead Management 52

Lead Management Sales Qualified Lead Lead Rank Lead Scoring 52

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? The result?

Lead Rank 107

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 107

Pipeline

MAY 26, 2024

What defines the success of your email marketing? We’ll examine some common reasons for low email response rates in sales and discuss how to address them, including leveraging sales CRM software. Analyzing your email response rate is like taking the pulse of your email marketing efforts. What Is an Email Response Rate?

Email Marketing 52

Email Marketing Marketing Campaigns CRM 52

SugarCRM

MAY 18, 2023

Our previous blog post discussed the core CRM features for sales automation. In this blog post, we’ll touch on the key features of lead management within a CRM. So, let’s dive into the lead management features that can make or break a CRM. This includes simple execution and tracking features.

Lead Management 40

Lead Management Lead Rank Marketing Qualified Lead Lead Scoring 40

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

SugarCRM

FEBRUARY 2, 2022

With so much effort to get those leads, you certainly don’t want to let any drop through the cracks. That’s where strong lead management comes in. Find out more about lead management and how to do it below. What Is Lead Management? Understanding the Lead to Customer Life Cycle.

Lead Management 49

Lead Management Lead Rank Lead Scoring Sales Qualified Lead 49

SBI Growth

MAY 28, 2013

B2B Chief Marketing Officers are enthusiastic about sharing tangible results. There is a strong desire to connect marketing spend to revenue. Lead Generation is the surest way to drive tangible return on marketing investment. The decks show a healthy growth curve of leads being generated for Sales.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

Zoominfo

OCTOBER 5, 2021

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

JULY 5, 2022

The faster you can connect with a lead the greater your chance of success. This makes routing marketing leads to your sales team a critical step for driving revenue growth. Without proper attention to your lead routing system, you’ll spend resources to generate leads that may not go anywhere.

Lead Rank 130

Lead Rank Lead Scoring Revenue Leads 130

SBI Growth

APRIL 8, 2013

We engage with a lot of marketing leaders. In this post I want to focus on the marketing department’s org chart. In this post I want to focus on the marketing department’s org chart. What should the org chart for your marketing department look like? Not all marketing departments are created equal.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

Nutshell

APRIL 19, 2023

By identifying key customer segments, you can create marketing campaigns that resonate with your audience, identify new sales avenues, and even understand your audience better. But how do you create customer segments in the first place? It’s all about market segmentation. What is market segmentation?

Segment 62

Segment Customer Demographics Top of Funnel 62

SBI Growth

DECEMBER 16, 2013

At a high level, your marketing strategy must be driven by the stated corporate goals. Once the corporate vision has been established, your marketing plan must align itself completely. Additionally, there must be 100% synergy between the sales and marketing strategies. Download the Marketing Strategy Framework.

Outsourcing Services 281

Outsourcing Services Strategy Buyer Persona Lead Rank 281

Zoominfo

MAY 19, 2017

Sales and marketing alignment should be one of your organization’s top priorities. In fact, when both departments communicate effectively, they can generate more leads and increase revenue. Aligning sales and marketing also leads to 38% higher sales win rates ( source ). Still not convinced?

Marketing 130

Marketing Lead Rank Lead Scoring Buyer Persona 130

PandaDoc

OCTOBER 3, 2023

In the modern marketplace, leveraging sales software for small businesses can make a world of difference. Key takeaways: Sales software options offer a diverse range of features, from lead management and CRM to analytics and automation. Sales software can track your customer’s preferences.

Small Business 52

Small Business Small Business Software Software 52

Velocify

DECEMBER 19, 2017

High-growth companies have one thing in common: they have successfully mastered the sales process. It sounds simple enough, but can be quite complex if you’re not leveraging technology that helps manage and automate workflow, maximize speed, and optimize performance. 1) Lead Prioritization. 3) Lead Distribution.

Lead Rank 45

Lead Rank Lead Scoring Lead Management Leads 45

SBI Growth

JANUARY 24, 2013

Speed, it is the most commonly used word among Sales and Marketing leaders today. It is now a critical attribute of successful B2B sales and marketing organizations. Because Sales and Marketing organizations are adjusting to the new B2B buyer behavior. This is where Sales Operations has a major role to play.

Sales Qualified Lead 297

Sales Qualified Lead Marketing Lead Rank Marketing Qualified Lead 297

SBI Growth

JANUARY 26, 2013

You’re the newly minted marketing leader. Every marketing leader in similar circumstances asks themself these two questions: What do I need to accomplish in year 1? There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. All eyes are on you.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation 300

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

SBI Growth

JUNE 1, 2013

I recently had a conversation with a marketing VP of an equipment manufacturing firm. Her key objectives were: Generating demand at the top of the funnel & acquiring new customers. Justifying her marketing spend and showing an ROI on her initiatives. Gaining sustainable credibility with executive team and sales.

Top of Funnel 296

Top of Funnel Buyer Persona Marketing Sales Qualified Lead 296

SugarCRM

MAY 14, 2024

You might think that marketing and sales alignment only applies to lead generation. You might think that passing nurtured leads from the marketing department to the sales department is the only time these two groups interact. Here are 4 steps to sales and marketing alignment: What we'll Cover: 1.

Top of Funnel 26

Top of Funnel Marketing SugarCRM Buyer Persona 26

Zoominfo

AUGUST 20, 2018

Marketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses ( source ). Marketing automation improves sales and marketing alignment.

Lead Rank 113

Lead Rank Lead Scoring Sales Qualified Lead Marketing 113

Pointclear

MAY 21, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? CRM is a part.

Quota 191

Quota Hiring Marketing Forecasting 191

SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. CEO''s don’t accept activity reports from Sales leaders without revenue results. Executive marketing leaders need to push the debris aside.

B2B 331

B2B Sales Qualified Lead Marketing Lead Generation 331

SBI Growth

NOVEMBER 3, 2013

In a 2013 study by IBM, 33% of CEO’s are out of touch with customers. 76% of executives want to know their customers better. The internet has forever changed how organizations engage with customers. How well does your team know the customer? In this post, we will talk about how better to understand your customers.

Customer 306

Customer Sales Qualified Lead Demographics Margin 306

SBI Growth

MAY 1, 2013

How do you know it’s time to restructure your marketing organization ? We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support.

Outsourcing Services 296

Outsourcing Services Marketing Demand Generation Agencies Demand Generation 296

Sales Management Plus -- SMP

SEPTEMBER 21, 2023

SMP provides API connectors to allow integration with outside data points to help you know more about your customers, respond more quickly to their needs and track progress. Whether that means integration with an outside Lead Management System, Marketing Automation Platforms, E-Commerce System, or others, we have you covered.

Constant Contact 52

Constant Contact Distribution Marketing Ideal Customer Profile 52

SBI Growth

DECEMBER 2, 2013

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. There are many components to a solid marketing plan.

Demand Generation 310

Demand Generation Demand Generation Targets Marketing Buyer Persona 310

BuzzBoard

JANUARY 2, 2024

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is not just an advantage; it’s a necessity. The goal is to create a personalized experience for each user, ultimately driving engagement, conversion rates, and customer satisfaction.

Examples 52

Examples Advertising Advertising Marketing 52

SBI Growth

JULY 7, 2013

Two years have passed since the SEC published its Customer Purchase Decision Timeline study. In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. In this ever-changing environment, how does a marketing leader keep pace with the Informed Buyer? BLUEPRINT FOR EFFECTIVE LEAD GENERATION.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

Pipeliner

MAY 17, 2024

Using artificial intelligence, AiSDR [link] analyses customer data, allowing businesses to create personalised emails that best match the interests and needs of each recipient. This ensures that messages are engaging and relevant to the audience, which in turn increases the effectiveness of campaigns and boosts customer engagement.

Lead Rank 52

Lead Rank Lead Scoring Campaigns Sales Qualified Lead 52

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. It's a CRM (or Customer Relationship Management Platform). If you're in sales, this result shouldn't be a big surprise.

Data 100

Data Tools Closing Hubspot 100

Zoominfo

MARCH 4, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Prospecting. Engagement.

Sales Cycle 246

Sales Cycle Ideal Customer Profile Lead Rank Lead Scoring 246

LeadBoxer

JULY 18, 2021

Business to business lead generation is one of the most essential parts of the sales cycle. Utilizing all resources at your disposal will help generate and convert your leads into sales. A crucial part of successful lead generation is the customer journey map. The Basics of a Customer Journey Map.

Lead Generation 52

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 52

SBI Growth

FEBRUARY 13, 2013

The average tenure of a VP of Sales is (18) months. Chances are a marketing leader will engage with a new head of sales at some point. Think like a VP of Sales. Have you ever thought of your VP of Sales as a key Buyer Persona? Winning the Head of Sales over to your cause should be a top priority. You should.

Top of Funnel 267

Top of Funnel Sales Qualified Lead Marketing Lead Nurturing 267