Zoominfo

SEPTEMBER 12, 2023

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. The same surveys show that 55% of corporate leaders distrust their own data assets.

Data 147

Data Scale Lead Rank Hiring 147

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. The results, however, are irrelevant if AI systems are fueled by low-quality data. billion in the next 10 years.

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

MARCH 2, 2021

Big data is everywhere around us, shaping the way businesses run. It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Big data is vital in the functionality and productivity of an organization’s web presence. What Is Big Data, Anyway?

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 244

Intent Data Intent Data Intent Signal 244

Appbuddy

DECEMBER 22, 2022

This in mind, it’s no surprise that some companies estimate they lose over 10 percent of their annual revenue due to poor data quality —and that doesn’t even factor in the stress that bad data causes their team. Simply put: Your marketing and sales teams can’t effectively manage data maintenance alone. They need a tool to help.

Data 52

Data Ideal Customer Profile Tools Customer 52

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Force Management

DECEMBER 28, 2023

As budgets get approved and your annual kickoff approaches, give your organization an edge by making sure your plan for the coming year incorporates digital tools and technology that drive results and power today’s top teams. The number one answer: Sales Tools, Platforms & Software (44%).

Tools 121

Tools Revenue Survey Software 121

Nutshell

DECEMBER 7, 2023

One way to harness the power of artificial intelligence is by implementing AI productivity tools. AI promotes productivity by analyzing data, generating new ideas, and saving time through automation. Table of Contents What are AI productivity tools? Find out how Nutshell uses Power AI to streamline your workflows.

Tools 100

Tools Lead Rank Lead Scoring Software 100

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

Research 100

Research B2B Tools Company 100

BuzzBoard

MARCH 13, 2024

An Overview of Various Research Methods for Effective Small Business Outreach Understanding the nuances of various research methods for small business outreach can significantly bolster your digital marketing firm’s sales strategy. Primary data can be collected via surveys, interviews, and focus groups straight from consumers.

Small Business 52

Small Business Small Business Research Social Media 52

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? What Sales Reps Say About Their CRM [New Data] Before you get suspicious, we get it.

Data 90

Data Tools Closing Hubspot 90

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase.

Data 246

Data Intent Lead Rank Lead Scoring 246

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. T-Mobile Data Breaches On Jan. Amazon Layoffs On Nov.

Intent Data 130

Intent Data Intent Intent Signal Data 130

DiscoverOrg Sales

JULY 19, 2017

There are parts of the job that marketers can perform on autopilot, but data management – enriching and cleansing data – has never been been one of them. Users can: Configure what data points are added and updated, how often they are refreshed, and how updates are handled. Dirty data (is not dirt cheap).

Marketo 174

Marketo Data Tools Lead Rank 174

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Data 245

Data B2B Vendor Intent Data 245

BuzzBoard

JANUARY 22, 2024

The key to effective sales calls lies in thorough research and understanding the unique needs and challenges faced by each prospective client. This guide will help you gauge the actionable measures to research local businesses for sales calls. Additionally, do not underestimate the power of manual research.

Research 52

Research How To Face-to-face Decision Maker 52

Sales 2.0

DECEMBER 4, 2023

AI will help us use our “social graph” to find referrals without spending too much time on research. Up to this point, this kind of research has generally been too time-consuming for the average salesperson. The best tool today for this research is LinkedIn. Other tools do exist to mine our social connections.

Referrals 195

Referrals Data LinkedIn Research 195

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? According to a report by iab , 95% of data/advertising decision makers expect continued legislation and signal loss. What does this mean for your client?

Objections 52

Objections Data Ideal Customer Profile Marketing 52

Zoominfo

OCTOBER 5, 2021

Brands use market intelligence data to guide decision-making in all areas of their businesses, from product development to marketing campaigns to their entire go-to-market strategy. Market intelligence involves two primary data types: external and internal data. This type of data is not meant or public consumption.

Data 130

Data Marketing Scale Analysis 130

Partners in Excellence

MARCH 9, 2023

.” Today, we seem to face the same thing in selling, except now it’s data. We have more ability to collect data, about customers, about the performance of our marketing initiatives, about the performance of our sales people. But the data (hmmmm) shows exactly the opposite thing.

Data 68

Data Vendor Pipeline Face-to-face 68

Zoominfo

JULY 19, 2022

Data and operations teams spend a considerable amount of time manually collecting and cleaning information. With ZoomInfo enabling Amazon S3 automation, we now receive ZoomInfo’s updated and enriched data every three hours. For many teams, managing data quality remains an obstacle that demands significant staff time.

Data 130

Data Marketing Lead Rank Ideal Customer Profile 130

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year.

Data 130

Data Government Decision Maker Lead Rank 130

Zoominfo

AUGUST 1, 2023

Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a company. Start thinking about your data as an infrastructural element of your technology stack,” Schuck says.

Data 130

Data B2B Harvest Scale 130

Zoominfo

JULY 12, 2021

But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers.

Data 147

Data Intent Signal Sales Qualified Lead Software 147

DiscoverOrg Sales

FEBRUARY 19, 2018

The reality is that most sales and marketing automation tools and CRMs use data from a variety of sources: usually a combination of (1) purchased third-party data, (2) user-generated data from form-fills, and (3) information that is manually entered in-house. The overall data includes data from DiscoverOrg.

Data 254

Data Lead Rank Lead Scoring Leads 254

Zoominfo

SEPTEMBER 14, 2021

These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business.

Data 130

Data Scale SalesForce Forecasting 130

Zoominfo

SEPTEMBER 20, 2022

For revenue operations leaders, that means a foundation of high-quality data is only a starting point. To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market. Ten years ago, that number was five.

Ideal Customer Profile 130

Ideal Customer Profile Data Hiring Decision Maker 130

Zoominfo

JUNE 27, 2022

The importance of data is undeniable. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. But using evaluations like “how many accounts can you provide?”

Data 130

Data Lead Rank B2B Lead Scoring 130

BuzzBoard

NOVEMBER 30, 2023

Truth is, more and more B2B marketers and reps are turning to free, generic AI content generation tools available online, as they are prolific… but businesses get what they pay for! Even so, this is not necessarily true all the time, in every way, with any AI copywriting tool. Another red flag will be privacy and security concerns.

Tools 104

Tools Scale Marketing Sales Qualified Lead 104

Partners in Excellence

OCTOBER 31, 2022

I see a lot of discussions about “forcing sellers to waste selling time by doing their own research.” ” Increasingly, I see people recommending outsourcing this research, freeing the time up to make more calls. Clearly, too many sales people don’t know how to do research, as a result, they waste a lot of time.

Research 62

Research Outsourcing Services Ideal Customer Profile Data 62

Nutshell

MAY 15, 2023

Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects. These tools streamline the prospecting process and can help sales teams close more deals. The LeadIQ tool saves sales reps an average of six hours per week on manual data entry alone.

CRM 127

CRM Tools Ideal Customer Profile Prospecting 127

Nutshell

MARCH 1, 2024

Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market. That said, different competitor tracking tools bring different features and benefits to the table. Table of Contents What is a competitor monitoring tool?

Paid Content 71

Paid Content Tools Lead Rank Lead Scoring 71

Allego

NOVEMBER 4, 2021

That’s just one of the many surprising findings from new Allego research on the current state of sales enablement for companies nationwide. This data supports what we’ve known for years: inadequate sales training and enablement leads to missed revenue,” said Marc McNamara, founder and chief enabler at The Enablement Group. Learn More.

Research 143

Research Buyer Hiring Sales Enablement 143

Zoominfo

DECEMBER 2, 2022

Data is increasingly being used to fuel critical go-to-market functions, while at the same time, consumer privacy laws are strengthening around the world. It’s crucial that every data vendor in your tech stack is compliant with both local and global privacy laws. How is the data in your database collected, processed, and stored?

Vendor 130

Vendor Data B2B Policies 130