article thumbnail

Is Your Marketing Message Just Noise?

SBI Growth

In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. A BPM is a tool that maps the decision making process used to purchase a product, service or solution. A BPM provides the marketing team a blueprint for effective demand generation and lead management. And the trend continues.

Marketing 310
article thumbnail

The Pipeline ? Death Of Salesman 2.0?

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Just look at how Piggly Wiggly® describes itself on their site,”America’s first true self-service grocery store, was founded in Memphis, Tenn.

Pipeline 267
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Pipeline ? How To Stretch Your Value to the Max! ? Sales.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Not only did they never recover the cost of acquiring the account, but ended up paying a further $6,000 penalty for as long as the client maintained the service.

Pipeline 271
article thumbnail

No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat , Demand Generation Manager at Brantr Media and Author of Death of the SDR , a book whose controversial central philosophy we discuss. Nelson runs demand generation for an agency called Brantr and he’s based out of San Diego.

article thumbnail

The Pipeline ? Customer Hot Potato ? Sales eXchange ? 117

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. I recently called them to complain about consistent outages and slow service, something others in my area have also complained about. Demand Generation.

Pipeline 227
article thumbnail

How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

If you go into a meeting and immediately talk about your product or service—its features, benefits, and advantages—you’re setting yourself up for failure. iCentera was acquired in 2011 by Callidus Software. We help enterprise sales & service teams conquer their day. Customers today are exhausted with pitches.

Siebel 59
article thumbnail

Alinean Builds on Momentum for a Strong Second Quarter 2011

The ROI Guy

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. And our new partners, Tangence, The Vanella Group, Futurecurve and Rainier Group, help us broaden our customer reach and extend the services we are able to offer to our customers.